Podcasts

The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentless financial scrutiny, growth intent and risk factors driving exec and board expectations of marketing

The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentl..

March, 2025
Podcasts
CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaining behavioural insights, and getting ready for AI in their customer data tech but the devil hits in implementation

CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaini..

February, 2025
Podcasts
‘Marketers are buying this’: Pitfalls and ‘lies’ to avoid on junk user data, clean room matching, MMM, incrementality tests – and B2B tech: Melbourne Business School Associate Professor Nico Neumann

‘Marketers are buying this’: Pitfalls and ‘lies’ to avoid on junk user data, c..

February, 2025
Podcasts
Flywheels over funnels, intimacy, ‘low martech’ and influence over mass ‘shotgun’ reach: Four Pillars cofounder on repeating the trick globally under Kirin-owned Lion

Flywheels over funnels, intimacy, ‘low martech’ and influence over mass ‘shotgun’ ..

January, 2025
Podcasts
The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced mark..

December, 2024
Podcasts
Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

Maurice Blackburn flags Australian publisher class action against Google for alleged bid r..

November, 2024
Podcasts
Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital

Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in g..

October, 2024
Podcasts

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ACCC fines Webjet $9 million for misleading airfare pricing and booking practices

ACCC fines Webjet $9 million for misleading airfare pricing ..

The Federal Court has imposed a $9 million penalty on Webjet for making false or misleading statements regarding airfare prices and booking confirmations. The t...

Wattie’s extends ‘Feed the Love’ platform with integrated delivery campaign targeting young Kiwis

Wattie’s extends ‘Feed the Love’ platform ..

Kraft Heinz's frozen meals brand, Wattie's, has launched a new integrated campaign aimed at young New Zealanders. The campaign is creatively led by brand activa...

New brand playbook: How Zyrtec and Publicis put engagement before blunt reach, printed a kids storybook, hired a ‘mumfluencer’, pumped sales 24%

New brand playbook: How Zyrtec and Publicis put engagement b..

Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with "mumfluencer" Phoebe Burgess and a tight paid-owned-earned ...

Medibank confirms former Swinburne Uni marketing chief Carolyn Bendall as interim CMO

Medibank confirms former Swinburne Uni marketing chief Carol..

Medibank has recruited former Swinburne University marketing chief, Carolyn Bendall, as interim CMO, a role left vacant since the tragic passing of Lisa Ronson ...

Former marketing leader Andrew Howie gets Gallant, sets up creative consultancy to tackle dull advertising

Former marketing leader Andrew Howie gets Gallant, sets up c..

Former Taco Bell, Amazon and Meat and Livestock marketer, Andrew Howie, has debuted his own agency with the aim of helping CMOs make "advertising more interesti...

Monash Uni recruits former NAB personal banking lead as exec director of marketing

Monash Uni recruits former NAB personal banking lead as exec..

Donna Pidduck has switched banking for the tertiary textbooks, joining Monash University as executive director of marketing....

Hays Salary Guide reveals marketers, media rate highest on dissatisfaction levels against sluggish wage growth, tough job conditions

Hays Salary Guide reveals marketers, media rate highest on d..

Marketing professionals are among the roles facing rising dissatisfaction and low economic confidence as Australia's salary landscape becomes more polarised tha...

From ‘stale’ to ‘fresh’: Subway’s Titeica on the 5-year brand overhaul that delivered a 41% CAGR and made the footlong cool again

From ‘stale’ to ‘fresh’: Subway̵..

Subway ANZ has staged a major comeback under marketing boss, Rodica Titeica, who joined in 2020 with a mandate to revive a legacy brand losing ground in a crowd...