Podcasts

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced mark..

December, 2024
Podcasts
Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

Maurice Blackburn flags Australian publisher class action against Google for alleged bid r..

November, 2024
Podcasts
Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital

Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in g..

October, 2024
Podcasts
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence

‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bassâ€..

October, 2024
Podcasts
Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws

Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spill..

October, 2024
Podcasts
‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up is ‘good for everyone’

‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘re..

September, 2024
Podcasts
Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent

Kincoppal girls’ only high school principal: ‘Social media the most damaging influence..

September, 2024
Podcasts

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DoubleVerify (DV) has introduced its new product, DV Authentic Attention for Social, on Snapchat. This launch marks the first instance of DV's attention measure...

ACAM’s AI readiness report reveals Australian marketing teams lagging in AI maturity

ACAM’s AI readiness report reveals Australian marketin..

The Australian Centre for AI in Marketing (ACAM) has released its inaugural AI Readiness Benchmarking Report, categorising 52% of Australian marketing teams a...

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The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Edgewell Personal Care Australia Pty Ltd and its paren...

Treasury Wine Estates unveils ‘Treasury Collective’ as new global premium division and brand

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Treasury Wine Estates (TWE) has established a new global premium division named 'Treasury Collective' complete with branding and highly experienced leader, Angu...

Hiring up, pay packets fatter, commercial growth marketers in hot demand as corporate sentiment turns – Perceptor jobs and salary review shows market gaps opening up

Hiring up, pay packets fatter, commercial growth marketers i..

Global reports of mass job cuts from AI are getting more frequent. Trump's tariffs rattled markets. But closer to home, Perceptor's new Market Trends & Sala...

Dendy Cinema pays $19,800 penalty for alleged drip-pricing practices

Dendy Cinema pays $19,800 penalty for alleged drip-pricing p..

Dendy Cinema has paid a penalty of $19,800 following allegations by the Australian Competition and Consumer Commission (ACCC) of engaging in 'drip-pricing' prac...

BMW dances with Okto the Octopus to highlight new control unit

BMW dances with Okto the Octopus to highlight new control un..

BMW has unveiled a new brand campaign titled 'Meet Okto the Octopus', featuring a video with a dancing octopus. This campaign serves as a metaphor for BMW's lat...