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ACCC fines Webjet $9 million for misleading airfare pricing ..
The Federal Court has imposed a $9 million penalty on Webjet for making false or misleading statements regarding airfare prices and booking confirmations. The t...
Wattie’s extends ‘Feed the Love’ platform ..
Kraft Heinz's frozen meals brand, Wattie's, has launched a new integrated campaign aimed at young New Zealanders. The campaign is creatively led by brand activa...
New brand playbook: How Zyrtec and Publicis put engagement b..
Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with "mumfluencer" Phoebe Burgess and a tight paid-owned-earned ...
Medibank confirms former Swinburne Uni marketing chief Carol..
Medibank has recruited former Swinburne University marketing chief, Carolyn Bendall, as interim CMO, a role left vacant since the tragic passing of Lisa Ronson ...
Former marketing leader Andrew Howie gets Gallant, sets up c..
Former Taco Bell, Amazon and Meat and Livestock marketer, Andrew Howie, has debuted his own agency with the aim of helping CMOs make "advertising more interesti...
Monash Uni recruits former NAB personal banking lead as exec..
Donna Pidduck has switched banking for the tertiary textbooks, joining Monash University as executive director of marketing....
Hays Salary Guide reveals marketers, media rate highest on d..
Marketing professionals are among the roles facing rising dissatisfaction and low economic confidence as Australia's salary landscape becomes more polarised tha...
From ‘stale’ to ‘fresh’: Subway̵..
Subway ANZ has staged a major comeback under marketing boss, Rodica Titeica, who joined in 2020 with a mandate to revive a legacy brand losing ground in a crowd...