Podcasts

‘Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance’ if marketers, sales teams decouple from individual lead ‘obsession’ to the buyer groups who influence a company purchase

‘Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance..

May, 2024
Podcasts
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional development points earned for reading content

Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s pu..

May, 2024
Podcasts
CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it

CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, m..

May, 2024
Podcasts
Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra on privacy review’s ‘personal information’

Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers fac..

April, 2024
Podcasts
Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore – and 3% CTRs don’t come cheap

Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as ..

April, 2024
Podcasts
‘Media ecologist’ Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence before ‘rebirth’ of ad business

‘Media ecologist’ Jack Myers: No humans for 80% of media planning, buying by 2..

April, 2024
Podcasts
‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one global tech-creative firm to run it all

‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-cr..

April, 2024
Podcasts

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