Podcasts

Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

Maurice Blackburn flags Australian publisher class action against Google for alleged bid r..

November, 2024
Podcasts
Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital

Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in g..

October, 2024
Podcasts
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence

‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bassâ€..

October, 2024
Podcasts
Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws

Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spill..

October, 2024
Podcasts
‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up is ‘good for everyone’

‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘re..

September, 2024
Podcasts
Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent

Kincoppal girls’ only high school principal: ‘Social media the most damaging influence..

September, 2024
Podcasts
Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads – Omnicom, Telsyte

Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, ..

September, 2024
Podcasts

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Optus faces $100 million penalty for unconscionable sales practices

Optus faces $100 million penalty for unconscionable sales pr..

Optus has agreed to a $100 million penalty, pending court approval, for engaging in unconscionable conduct in the sale of telecommunications goods and services....

Cannes Lions Day 2: Telstra triumphs with Grand Prix in Film Craft, joining Hyundai, Idomed, Clash of Clans and more taking top prize in Design, Entertainment categories

Cannes Lions Day 2: Telstra triumphs with Grand Prix in Film..

Australia's Telstra has emerged as a significant winner in Day 2 of the 72nd Cannes Lions International Festival of Creativity, landing a Grand Prix for 'Better...

Australian marketers anticipate AI integration, see long-term budget cuts coming – but remain optimistic for now

Australian marketers anticipate AI integration, see long-ter..

Nine in 10 senior Australian marketers are anticipating an increase in AI's role within communications this year. Yet even with that projected increase, three i...

Tassal combines CMO-sales remit, embeds emotion into ads, doubles ROI, boosts marketing’s business contribution 70% – lands 25% budget increase

Tassal combines CMO-sales remit, embeds emotion into ads, do..

A combination of brand-led investment, bold and emotive campaigns, embedding data-driven decision making and testing across creative and media has seen Tassal r...

The AI Inflection Point: What It Means for the Future of Work in Marketing

The AI Inflection Point: What It Means for the Future of Wor..

Weekly and monthly goals from baking prototypes to full-scale bakery, plus key consumers milestones on acceptance, were critical to realising Arnott's gluten fr...

DoorDash expands ad platform with US$175M Symbiosys acquisition

DoorDash expands ad platform with US$175M Symbiosys acquisit..

DoorDash has landed its most significant update to its advertising platform to date, unveiling new AI-powered tools aimed at enhancing advertising capabilities ...

Salesforce aims agentics at marketing with ‘digital labour’ to generate briefs, launch rapid self-optimising campaigns, personalised web experiences and kill 2 trillion one-way messages

Salesforce aims agentics at marketing with ‘digital labour..

Salesforce global CMO Ariel Kelman a few months ago set an autonomous agent on the $240bn tech giant's own website to answer queries like a human and "route lea...

Mr Roses, Moët & Chandon launch luxury gifting promotion

Mr Roses, Moët & Chandon launch luxury gifting promoti..

Mr Roses, an Australian online florist, has joined forces with Moët & Chandon to launch a limited-time promotion that combines luxury and personalisation in mo...