Skills-Lab

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.

This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).

Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.