Fortress Games, the Australian gaming and interactive experiences company, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.

The appointment will see Organic and One Green Bean set a strategic communications vision for Fortress Games in Australia and globally. The agencies will handle ongoing consumer and trade publicity, including events, corporate profiling, and general consumer awareness, as well as social media content creation and strategy.

Fortress Games operates two venues in Sydney and Melbourne, offering gaming and interactive experiences. The company delivers both online and in-person programs, including open experiential activities, community-focused social events, professional esports tournaments, and broadcast productions.

“As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us. Their understanding of our business, the diverse gaming community, and proven expertise across PR, social and strategy to continue to build momentum that Fortress is the home of games culture and IRL social experiences make them the ideal partner for Fortress Australia,” said CMO at Fortress Games, Beth Appleton.

Fortress Games’ venues in Melbourne and Sydney are multilevel complexes that include dining and drinking venues. Fortress Melbourne opened in 2020, followed by Fortress Sydney in 2023.

“Having worked with the incredible team at Fortress for some epic client events and activations, team Organic fell in love with the awesome venues. As we delved deeper into the lore, the experience, and the vision we wanted to be a part of the Fortress journey,” said Managing Partner, Organic Publicity, Annabelle Gigliotti.