Discovering My True Passion

In 2019, I found myself at a crossroads. Armed with a degree in Electrical Engineering, I was all set to embark on a traditional engineering career. However, fate had a different plan for me. I was inexplicably drawn towards the world of digital marketing, a field that was poles apart from my academic background. This unexpected turn of events marked the beginning of a transformative journey of discovery, learning, and growth.

The Humble Beginnings

Driven to understand digital marketing, I began my self-directed learning journey. I enrolled in online courses and absorbed insights from industry leaders like Neil Patel. These initial steps laid a solid foundation in key concepts such as search engine optimization (SEO) and pay-per-click (PPC) advertising.

Eager to apply my newfound knowledge, I created my own website, “Lyrics of life.co.” This project was challenging, from obtaining a domain and configuring hosting services to mastering WordPress. Despite numerous obstacles, I persevered, driven by a passion for digital marketing. The website aimed to share my life experiences under the motto “Live. Laugh & Love.” Each mistake became a learning opportunity, fueling my growth.

Within a year, ‘Lyrics of Life’ blossomed, attracting around 5,000 organic visitors per month, and its social media presence flourished. This success was a living testament to the power of persistence and continuous learning, reinforcing my belief in the potential of digital marketing.

Overcoming Industry Barriers

Transitioning into the job market with an engineering background and limited industry experience took a lot of work. However, my determination led to securing a position at a small company, which eventually paved the way for a significant role at the largest IT company in my country. Within two years, I was promoted to Assistant Manager of Marketing, contributing to global marketing efforts and mentoring colleagues.

Pursuing Further Growth and Certification

Driven by an unquenchable thirst for knowledge, I pursued a Master’s in Marketing in Australia. Additionally, I enrolled in a dual MBA program to enhance my strategic and managerial skills. This commitment to continuous learning underscores my dedication to professional development.

The Certified Practising Marketer (CPM) certification from the Australian Marketing Institute (AMI) was a significant milestone. Recognized as the premier professional benchmark for marketers in the Asia-Pacific region, this certification validated my expertise and commitment to excellence.

The CPM certification is one of the highest professional accreditations for marketers in Australia. It represents a mark of professional excellence and a commitment to ongoing professional development. It signifies that the holder possesses advanced marketing skills and knowledge underpinned by rigorous ethical practice and continuous learning standards. For me, achieving CPM status was not just about adding another credential to my resume; it was about solidifying my place among the top professionals in the industry and showcasing my dedication to maintaining the highest standards of marketing practice.

I have also earned certifications from top companies, including Google Ads, LinkedIn Marketing Solutions, and several SEO certifications from Yoast. These credentials have enhanced my expertise and credibility in the digital marketing field.

Building My Own Business

Inspired by my experiences, I founded my digital marketing consultancy, Third Eye Digital, in 2019. Starting as a freelancer on Upwork, I expanded my services, establishing a thriving business that has consulted over 100 clients globally. These clients span diverse industries, including tech startups, financial services, health and wellness, and creative sectors.

Leveraging deep expertise in social media, SEO, paid advertising, and CMS development, I craft bespoke strategies that enhance brand visibility, engage audiences, and maximize ROI. My approach combines analytical precision with creative ingenuity, ensuring that each campaign meets and surpasses its goals.

Working with Global Giants and Startups

One of the most fulfilling aspects of my journey has been the opportunity to work with a diverse range of clients, from global giants like Microsoft to innovative startups. Each project presented unique challenges and learning opportunities, allowing me to grow as a marketer and strategist. Engaging with clients across five continents has broadened my perspective, enriched my professional experience, and strengthened my ability to deliver customized marketing solutions.

The Joy of Marketing

My journey has been driven by a genuine love for digital marketing. The creativity, strategy, and impact it offers resonate deeply with me. This passion has been the biggest trigger of my professional success. Every project, campaign, and client interaction is an opportunity to innovate and excel. Without following this passion, I might have ended up in a career that did not bring me joy, possibly leading to a miserable condition. I hope my journey can inspire you to find and follow your own passion in the digital marketing world.

The Importance of Self-Learning

Self-learning has been the cornerstone of my success. By taking the initiative to educate myself through online courses, industry blogs, and hands-on projects, I was able to bridge the gap between my engineering background and my newfound passion for digital marketing. This proactive approach to learning allowed me to stay ahead of industry trends, adapt to new technologies, and continuously refine my skills. I want to empower you with the understanding that self-learning can be a powerful tool in your career journey.

Self-learning empowered me to take control of my career trajectory, transforming challenges into opportunities for growth. It taught me the value of perseverance, curiosity, and an open mind—qualities that have been instrumental in my journey from an engineer to a successful digital marketer.

Current Situation and Future Goals

I am pursuing my dual MBA in Australia, continuously striving to enhance my strategic and managerial skills. Balancing my studies with my consulting business, I remain dedicated to helping businesses achieve their marketing goals. My journey has been incredibly fulfilling, and I am passionate about sharing my knowledge and experiences to empower others. Looking ahead, I aim to expand my digital marketing consultancy, Third Eye Digital, into one of the leading agencies in Australia. I aim to leverage data-driven strategies and emerging technologies to drive innovative marketing initiatives. I aspire to significantly impact the businesses and communities I work with, contributing to their success and growth. I hope my vision for the future can inspire you to set ambitious goals for your own career.

Encouraging Others to Pursue Their Dreams

If my journey teaches anything, it’s that anyone can achieve their dreams by following their passion with determination and resilience. Whether at the beginning of your career or contemplating a change, remember that pursuing what you love is always possible.

Embrace the journey with an open mind and a fearless heart. Every challenge is an opportunity to learn, grow, and innovate. Stay committed to your goals, remain open to new experiences, and never underestimate the power of persistence.

Connect with Me

Let’s connect if you are passionate about transforming the digital landscape and seeking a strategic partner to drive groundbreaking results. Together, we can explore how to achieve your marketing goals and create a lasting impact.

For more details on my professional journey, please visit my LinkedIn profile.

A Final Thought

Following your dreams is not just about personal success; it’s about creating a life you are passionate about and proud of. Be fearless in your pursuit of happiness, and let your heart guide you to the extraordinary possibilities that await. Your journey might be unconventional, but it will be uniquely yours and immensely rewarding.

Author: Syed Sarmad Ali, Marketing Consultant | Consulted 100+ Entities Globally | PAMI CPM