UK-based Andrew Tindall, one of the world’s best-known experts on marketing effectiveness, is chief growth officer for System1 which measures how ads work.

Tindall will close the first full day of the conference with a deep dive into the science behind campaigns that deliver brand fame, cultural relevance and rapid sales growth.

In a session curated by Mumbrella360 sponsor Free TV Australia, Tindall will draw on System1’s creative effectiveness data, before joining a panel of leading CMOs to discuss how to apply the findings.

The vibes from Tindall’s session will continue directly into networking drinks, also sponsored by Free TV Australia. And yes, there will be screens for the State of Origin game for those thinking of heading off.

And don’t forget, we’ve already announced a bunch of international heavyweights for the lineup — Thomas Barta, CEO, Marketing Leadership Institute (Germany); Mark Pollard, CEO of Sweathead (US); Sherilyn Shackell, founder and global CEO of The Marketing Academy (UK); global CEO of Ebiquity Ruben Schreurs (Netherlands), and Maura Tuohy head of product marketing at Roblox (US) among them.

We haven’t scrimped on local luminaries either, with ex Seven CMO Mel Hopkins, influencer Maddy McRae, plus chief marketers from BMW, Tennis Australia, Uber, and THE ICONIC joining the fray.

There’s also Mark Ritson, discussing the collapse of core marketing skills and confidence; Bec Darley, group chief marketing officer of TPG Telecom; Lara Thom, global CMO of Guzman y Gomez, who will come armed with knowledge to dispense to all, and  a panel featuring Australia’s five holding company CEOs.

Mumbrella360 will be taking place 26-28 May at Carriageworks Sydney. Across the three days you can expect 1800+ delegates, an unrivalled ten streams of content, international speakers, high-impact masterclass workshops and a cocktail party!

AMI members are entitled to a 20% discount on tickets to Mumbrella360. Use code AMIM36020 to redeem your exclusive saving at registration.

For event and registration enquiries, please contact events@mumbrella.com.au.