Google Australia, in collaboration with R/GA, has launched a new brand campaign aimed at showcasing the real-world impact of Google AI in the healthcare sector.

The initiative is part of Google’s ‘More’s Possible’ platform and highlights two significant healthcare stories: the detection of diabetic eye disease and the enhancement of hearing devices.

The campaign features two films, ‘The Sidelines’ and ‘The Dining Table’. ‘The Sidelines’ film portrays a regional doctor utilising Google AI to detect early signs of diabetic eye disease, a measure that aids in the prevention of blindness. Meanwhile, ‘The Dining Table’ film illustrates researchers employing AI to improve hearing devices, enabling users to better distinguish voices in noisy environments.

The campaign is set to launch nationally across Australia, utilising a variety of media channels including broadcast, digital, audio, out-of-home, and print. This initiative is supported by Google’s $1 billion Digital Future Initiative, which aims to bolster local research in areas such as healthcare and environmental conservation. The initiative includes partnerships with organisations like Cochlear, Macquarie University Hearing, The Shepherd Centre, and NextSense.

Google AI tools played a role in the production of the campaign films, with Generative AI being used to create realistic backgrounds. The campaign seeks to demonstrate the potential of AI when combined with human expertise to address health challenges.

Suzana Ristevski, Chief Marketing Officer for Google Australia and New Zealand, stated, “Whether it’s improving the effectiveness of hearing aids or helping prevent diabetic vision loss, this campaign demonstrates that more’s possible when medical researchers join forces with Google AI.”

Rachel Blacklaws, Creative Director, Australia, at R/GA, said, “These are stories of possibility made tangible. They show what happens when emerging technology meets the passion and vision of researchers and medical professionals.”

The films are directed by Sanjay De Silva and produced by Division. De Silva remarked, “We wanted to create films that had a subtle, cinematic, and emotionally grounded tone that felt like we were dropped into the middle of these very real settings. It’s not about the technology, it’s about the people, and the possibilities it unlocks.”

The campaign will also partner with ‘The Voice’ to enhance the cultural impact of the brand’s hearing initiative. R/GA, a global independent creative innovation company, has offices across the Americas, EMEA, and Asia-Pacific regions.