Guess has introduced its first experiential double-decker bus activation in Sydney as part of its Bringing Guess to You campaign, as part of its commitment to creating immersive, memorable experiences for consumers and fans

The bus, which will be seen at various prominent Sydney locations over the coming week, features exclusive pieces from the Georgina Rodriguez edit and offers immersive, shoppable spaces across its two levels.

The Guess bus will make appearances at key locations such as Parramatta Centenary Square, Bondi Beach, and the Overseas Passenger Terminal. This strategic positioning aims to attract a wide range of shoppers and fashion enthusiasts.

The campaign was captured by renowned photographer Nima Benati, adding a layer of artistic flair to the initiative. The bus showcases a hand-curated selection of the season’s essentials, including ready-to-wear clothing, accessories, footwear, and fragrances. The lower deck is dedicated to handbags, shoes, jewellery, home products, and Guess fragrances, while the upper deck houses ready-to-wear and iconic pieces, providing opportunities for Instagram photos.

The activation includes exclusive collections, interactive collection previews, giveaways, and photo opportunities.

The Sydney activation is part of Guess’ broader strategy to create immersive and memorable experiences for consumers.