Ford Australia and the Geelong Cats are commemorating a century-long partnership, recognised as the longest-running partnership in professional sport, with the launch of a new film titled ‘Forever Ford’.

The film is narrated by Geelong native and actor Guy Pearce, with direction by Ethan McLean. Creative and strategic elements for the film were developed by McLean and Andrew Clarke from Super-Sub, a creative agency. Production was handled by Accordion Productions, a national collective of directors, photographers, and producers.

The film aims to capture the essence of Geelong, highlighting community pride and the enduring legacy of Ford and the Geelong Cats.

Executive Producer and Partner at Accordion, Greg Toolen, said: “The film captures the spirit of the city, its unwavering community pride, and the legacy of two iconic institutions woven into Geelong’s DNA.”

“There was literally one brief in the world for this type of work, and the chance to craft a story that recognises the past, while leaning into the enduring spirit of progress was an honour.” Clarke further commented on the significance of the partnership, suggesting, “This partnership should be globally regarded as a benchmark of what’s possible,” said Super-Sub’s Clarke.

Ford Australia’s Director of Marketing, Ambrose Henderson, said: “For more than 100 years, Ford and the Geelong Cats have grown together, faced challenges together, and celebrated countless wins, on and off the field… This film is a reflection of that shared journey and the incredible community that connects us.”

Chief Operating Officer of the Geelong Football Club, Marcus King, said: “Geelong Cats’ association with Ford Australia is a partnership like no other… We have shared in memorable moments together and have a deep connection that showcases loyalty to, not just each other, but to the people of Geelong.”

King described ‘Forever Ford’ as a film that “encapsulates the legacy and bond between both organisations and looks forward to what is to come.”