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June, 2024

Harvey Norman, Woolworths, Omega, Stan Sport, and Asics back News Corp Paris 2024 coverage

A month out from the 2024 Paris Olympic Games, News Corp Australia has revealed its five key commercial supporters for its coverage: Harvey Norman, Woolworths, Omega, Stan Sport, and Asics.

For the first time, News Corp said its entire business is coming together bringing all the news, features, colour, expert analysis and opinion, results and images under one umbrella.

Harvey Norman will continue its support through the Paralympic Games, while Asics is also onboard and will be outfitting the 45-strong editorial team on the ground in Paris.

News Corp Australia aims to reach 17.7 million Australians across multiple platforms with its coverage. As an official team partner for both the Australian Olympic Committee and Paralympics Australia, the company’s coverage will span across News’ metropolitan and regional mastheads, CODE Sports, The Australian,,, and The coverage will also extend to prestige and lifestyle titles including Vogue Australia, GQ Australia, delicious., Body+Soul, and Escape.

This marks the first time the entire business is coming together to provide comprehensive coverage of the Olympic Games.

“At News, we are able to help our partners stand out in a traditionally cluttered Olympic and Paralympic environment. Not only will they be able to connect with audiences in the lead up to the Games and during the action, but they will stay with us long afterwards when our experts tell the stories that go beyond the live events,” Managing Director, Client Partnerships, News Corp Australia, Lou Barrett, said.

“The time difference between Paris and Australia means our audience will wake up and check our news sites straight away to see all the action they missed overnight which is a significant benefit to our partners. We have created tailor-made solutions giving clients much more meaningful integration, ensuring unrivalled visibility, reach and engagement.”

National Deputy Sports Editor and Sports Commercial Editor, News Corp Australia, Tim Morrissey, said the group was looking to take coverage beyond sport and beyond the headlines.

“This is the first time sport and luxury will intersect on a truly global scale and offers brands an unprecedented opportunity to capitalise. Our titles will be the premium lifestyle destination for Paris 2024.”