By Manisha Kaur

With more than eight years of marketing experience, primarily in B2B environments, I’ve had the opportunity to work across the technology, telecommunications and professional services sectors, gaining exposure to a wide range of marketing disciplines and business challenges.

Most of my roles have been marketing generalist positions, which have allowed me to build experience across content marketing, campaigns, events, digital marketing, communications, strategy and marketing technology. I enjoy the variety that comes with being a generalist, as each day presents a different challenge and an opportunity to learn something new.

In recent years, I’ve developed a strong interest in marketing technology and strategy, specifically how businesses can use data, systems and customer insights to drive growth and improve customer experiences.

I am so glad I chose marketing as a career. It’s a natural fit for my personality, allowing me to combine creativity with strategic thinking and problem-solving. I love that the profession is constantly evolving and providing endless opportunities to learn, grow and make a meaningful impact.

Why I Chose AMI

As an AMI member, my experience has been both rewarding and enriching. One of the things I value most is being part of a community of like-minded marketing professionals who share similar challenges, ambitions and a passion for continuous learning. Whether it’s through webinars, events or industry discussions, I always come away with new ideas, fresh perspectives and practical insights that I can apply in my career.

Joining the AMI Mentoring Program felt like a natural next step in my professional development journey. While there are times when I feel clear about where I want my career to go, there are also moments when I’m looking for greater direction and clarity. What has always remained constant is my desire to keep learning and growing as a marketer.

The mentoring program has provided an opportunity to put more structure around my career goals and gain valuable guidance from experienced professionals who have navigated similar paths before me. I was fortunate enough to be matched with James Borg, whose support, insights and willingness to share his experiences have made the journey incredibly valuable. Having a mentor who is genuinely invested in your growth makes a significant difference.

For me, being involved with AMI is about professional development and feeling part of a respected community in Australia that supports learning, collaboration and career growth, while helping marketers like me continue to evolve in a changing industry. The mentoring program has been a highlight of that experience, and I’m grateful for the guidance and encouragement I’ve received along the way.

Continuing to Grow as a Marketer

Marketing is constantly evolving, and one of the things I value most about being part of Australian Marketing Institute is the opportunity to keep learning, reflecting and growing with the support of a professional community.

For me, the mentoring program has reinforced the importance of having guidance, perspective and encouragement at different stages of my career. It has helped me feel more confident about my direction and more connected to the broader marketing profession in Australia.