New data from Insights Exchange, a leading authority in Australian demography, has revealed the top concerns affecting Australian consumer behaviours. The data, part of a report titled ‘Trendspotting 2024’, goes beyond expected issues such as rising living costs, climate change, and healthcare affordability, to highlight other deeply concerning issues for Australians.

The report provides insights into the concerns of different demographic groups in Australia, including their views on sustainability, cost-of-living, and spending habits. Insights Exchange, known for providing businesses with valuable insights into consumer behaviour, partners with industry leaders like Pureprofile to deliver reliable data for informed decision-making.

Nichola Quail, Founder and CEO of Insights Exchange, has been recognised at the international Stevie Awards, winning an award in the Thought Leadership category at the 11th annual Asia-Pacific Awards. The Stevie Awards recognise innovation in the workplace across all 29 markets of the Asia-Pacific region. Quail was the only Australian winner in a category dominated by global contenders.

Quail commented on the mission of Insights Exchange, stating, “Our mission at Insights Exchange is to democratise market research by connecting fast growth businesses and challenger brands with highly experienced global research and insights specialists. Using our Global Research as a Service model, we can provide fast, high quality and cost-effective insights that can supercharge business growth.”

She expressed her honour at the recognition, saying, “To be selected from over 1,000 nominations from across Asia-Pacific is a true honour and shows that we are really emerging as a disruptive thought leader in the market research space.”

Maggie Miller, President of the Stevie Awards, applauded this year’s winners for their commitment to innovation. She said, “”The organisations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.””