Nearly 17 million Australians engaged with online games in June 2025, according to Ipsos iris data. This represents a 3.9% increase in online gaming usage over the past year. “Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows,” according to the Ipsos iris data.

The data indicates that 76% of Australians aged over 14 accessed a games website or app on a computer, mobile, or tablet, spending an average of 9.8 hours, or about 20 minutes a day, playing games. “Almost eight in 10 Australians (76%) aged over 14 used a games website or app on computer, mobile or tablet, spending an average of 9.8 hours or about 20 minutes a day playing games,” noted Ipsos iris data.

An interesting demographic insight is that individuals aged 55 to 64 spend more time playing online games than any other age group, averaging 19 hours a month. “The data reveals gaming content is not just for Gen Z or Millennials. People aged 55 to 64, spend more time playing online games than any other age group (19 hours a month),” according to Ipsos iris data.

The survey also highlights that men and women spend approximately the same amount of time playing games online. However, men, along with those aged 14 to 24, are more inclined to consume gaming information. “Men and women spend about the same time online playing games; however, men are more likely to consume gaming information, along with those aged 14 to 24,” Ipsos reported.

In terms of household gaming equipment, 36% of Australian households own a gaming console, as per the Ipsos iris Establishment Survey for the 12 months to March 2025.

In the realm of news consumption, 21.05 million people, or 95.1% of online Australians aged 14 and over, used a news website or app in June 2025. “Trending Australian and global news events have resulted in 21.05 million people, or 95.1% of online Australians aged 14 and over, using a news website or app during June,” Ipsos iris data revealed.

Australians spent nearly five hours consuming news content online during June 2025, a figure consistent with the same period last year. “Australians spent nearly five hours consuming news content online during June, which was on par with the same time last year,” according to Ipsos iris data.

The most notable Australian news stories in June 2025 included the disappearance and alleged murder of Queensland teenager Pheobe Bishop, the Erin Patterson ‘mushroom murder’ trial, and the second game of the 2025 NRL State of Origin series. Globally, Australians were drawn to stories about the ongoing conflicts in Gaza and Ukraine, Israeli airstrikes on Iranian facilities, Iran’s retaliatory mission, US air strikes, the Air India plane crash in Ahmedabad, and the wedding of Jeff Bezos and Lauren Sanchez.

Categories with the highest month-on-month growth in online audiences in June 2025 were energy suppliers/utilities, sports, and games. “Categories with the highest month-on-month growth were energy suppliers/utilities, sports and games, with most other categories remaining stable or showing a modest decline compared to the peak audiences reached in May,” Ipsos iris data indicated.

Year-on-year, the categories with the largest increases in online audiences were automotive (+6.8%), homes and property (+5.5%), games (+3.9%), and entertainment (+3.7%). “Categories with the largest year-on-year increases in online audiences were automotive (+6.8%), homes and property (+5.5%), games (+3.9%) and entertainment (+3.7%),” Ipsos iris data stated.

The Ipsos iris data also revealed that 22.127 million Australians used the internet in June 2025. “Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that 22.127 million Australians used the internet in June,” according to Ipsos iris data.

Australians aged 14 and over spent an average of 4.9 hours per day online in June 2025, marking an 8.2% increase compared to the same time last year. “Australians aged 14+ spent an average of 4.9 hours per day online in June 2025, which was up 8.2% compared to the same time last year,” Ipsos iris noted.