Konica Minolta Australia and New Zealand have announced the appointment of experienced tech marketer, Melissa Dempsey, as their new Chief Marketing Officer.

Dempsey, based in Sydney, brings over 20 years of experience in the technology sector to the role, having previously worked in multinational organisations including Norton LifeLock and Symantec.

Dempsey’s role will focus on supporting the company’s customer experience-led transformation, with a particular emphasis on strengthening Konica Minolta’s leadership in print and imaging technology. Furthermore, she will work towards building the company’s identity as a trusted partner for managed IT services.

“Melissa brings a wealth of industry experience and a proven ability to understand our customers and partners, collaborate with global teams, and spearhead positive transformation for the Konica Minolta Australia and New Zealand teams,” said Yohei Konaka, managing director, Konica Minolta Australia.

Dempsey’s extensive experience includes overseeing business innovation and digital transformation, launching new product portfolios, and implementing go-to-market strategies. She has also led projects to drive internal changes and has extensive experience in the cybersecurity sector.

“The appointment of Melissa for the company is fantastic. She will be working closely with our marketing team in New Zealand as well to bring new technologies to market,” said Eric Holtsmark, managing director, Konica Minolta New Zealand.

Dempsey expressed her excitement about joining Konica Minolta, a brand with a 150-year-old legacy. “Helping customers better understand their digital journey from an end-to-end perspective and successfully transform their businesses is a key driver for me,” she said.

Konica Minolta has been developing new technologies and innovative solutions for over 150 years. With the appointment of Dempsey, the company said it aims to further its commitment to customer-centric transformation and strengthen its position in the market.