Attention all Certified Practising Marketers: Looking to secure more certification points this year? Thanks to a new partnership between the Australian Marketing Institute and Mi3, reading Mi3’s industry recognised content can now help you do just that.

Mi3 has joined forces with the AMI on a dynamic new way for accredited Certified Practising Marketers (CPM) to keep their certification points up to date through Mi3’s highly respected editorial offering.

From 13 May 2024, AMI CPM holders will be able to accrue CPD points by reading eligible articles on Mi3. Points awarded vary depending on article type and are highlighted at the top of articles for easy reference. Existing CPMs who sign up as Mi3 members and note their AMI status will have points awarded automatically based on reading eligible articles in full. Participants will also be able to view articles that contributed CPD points.

For those who are already members of Mi3, all you need do is update your account profile and you’ll start accruing points on all eligible articles too. Membership to Mi3 is free of charge and provides a wealth of benefits including unlimited access to articles across the website, Mi3’s flagship masthead edition newsletter, podcasts, Fast News service, special reports and more.

To ensure stories are fairly graded, Mi3 has worked in partnership with the AMI to come up with a suitable allocation of points based on the length, depth and complexity of the subject matter in our content. Articles have been handpicked for their relevance to marketing professionals and as representative of the key themes, topics and behaviours the AMI’s CPM program is seeking to recognise and elevate across the marketing community in ANZ.

So what makes Mi3 content so special?

Mi3 is designed to be different in its conversations bridging consumer trends, brands, marketing, agencies, media, CX, martech, e-comm and adtech. Mi3’s editorial mandate is to provide intelligent and challenging perspectives from industry on the key themes that are shaping it now and into the future. The intent is to go deeper for leaders and emerging leaders – the influential – across the marketing, media, agency and tech industry. For Mi3, it is about quality and insight, less about volume.

In partnering with the AMI, Mi3 is looking forward to progressing the knowledge of Australian modern marketers so they can deliver growth and innovation to their organisations. We want to help marketing leaders and their teams gain their rightful place as business contributors by giving them access to the peer-to-peer and functional insights they need to succeed.

For more information, click here.