MINI Australia has announced former Formula 1 aerodynamicist and founder of Lune Croissanterie, Kate Reid as a brand ambassador for its John Cooper Works model.

Alongside her pastry fame, Reid is known for her background as a former Formula 1 aerodynamicist and has a long-standing connection with the MINI brand. Her association with MINI dates back to her childhood, with her family’s 1974 Leyland Mini Clubman being the first family car she recalls. Her personal history with the brand continued when she obtained her driver’s licence at the age of 18 and purchased a 1971 Mini K.

“MINI has been alongside me throughout every phase of my life. Dad’s 1974 Leyland Mini Clubman was the first family car I remember, and when I got my driver’s licence at 18, I immediately went out and bought myself the most perfect 1971 Mini K,” Reid said.

In 2017, Reid made the decision to buy her first brand new car, a MINI Cooper S. This was followed by her acquisition of a MINI John Cooper Works.

“For the past two years, I’ve been the proud owner of a MINI John Cooper Works. It’s safe to say I have a lifelong love affair with the brand, and I’m thrilled to make it official by becoming an ambassador,” Reid stated.

Reid’s academic background includes a degree in Aerospace Engineering from RMIT University. Her professional career began with the Williams F1 team in the UK, before she founded Lune Croissanterie in 2012, which has since gained a reputation for its innovative approach to pastry.

The new MINI John Cooper Works models, including the all-electric JCW, JCW Aceman, and JCW Convertible, are scheduled to launch in Australia this quarter. These models continue the legacy of MINI’s racing heritage, which began in 1961 when John Cooper enhanced the classic Mini with a more powerful engine, new brakes, and sharper steering.

Nikesh Gohil, MINI Head of Marketing for Australia and New Zealand, expressed enthusiasm about Reid’s appointment. “Kate Reid’s journey is an inspiration to many. Her passion and commitment to excellence aligns perfectly with the love MINI owners have for the brand. Coupled with her extensive involvement in the world of Formula 1, Kate is the ideal ambassador for our high-performance John Cooper Works range. We are thrilled to welcome her as a key member to our ‘Friend of MINI’ program and look forward to the exciting developments ahead,” Gohil stated.

Reid’s appointment as a brand ambassador is part of MINI’s strategy to align with individuals who embody the brand’s values and heritage.