Mortgage Choice has unveiled a new brand campaign and creative platform named ‘More’, timed to coincide with the peak spring property season. The campaign was developed in collaboration with Sydney-based creative agency, Brand+Story.

The campaign seeks to underscore the value of Mortgage Choice’s brokers, presenting them as the company’s most significant asset. In the TVC, brokers articulate what ‘more’ signifies to them, highlighting aspects such as more choice from over 35 lenders, a network of more than 1,100 brokers, and enhanced property expertise from realestate.com.au. Mortgage Choice is owned by REA Group.

REA Group Executive Manager Consumer Marketing Chris Reeves said, “This timely campaign draws on Mortgage Choice’s strong position in market as we help more Australians throughout their home buying journey. Spring is the peak time to buy and sell property, and buyers can make this a more seamless experience with an expert broker by their side. We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.”

Brand+Story Strategy Partner Paul Chappell said, “Having worked alongside Mortgage Choice for a few years, we understand that a key differentiator for Australians looking for a home loan is to find a broker who is there for the life of a loan. It’s not about one-off transactions, it’s about building long-term, transformative relationships.”

Brand+Story Creative Partner Josh Whiteman explained the conceptualisation of the ‘More’ campaign. “We developed ‘more’ as a campaign idea that expressed the simplicity of Mortgage Choice’s offer. More choice, more experience, more care and more local. The word ‘more’ summed it up perfectly. It’s the headline, the offer, the promise and the experience of the Mortgage Choice brand.”