The National Basketball League (NBL) has appointed SPEAK Communications and The Gifted Group as its official Public Relations and Talent agency partners for the 2024/25 season in Australia. The agencies have been charged with helping to elevate the NBL’s visibility, popularity, and engagement with a growing audience both domestically and internationally.

The Gifted Group is a talent and creator agency. Its remit will be in developing influencer campaigns using its network of talent, athletes, and creators.

“At The Gifted Group, we pride ourselves on representing the most impactful and trailblazing talent, athletes and creators in the industry. Our partnership with the NBL presents an exciting opportunity to utilise our expertise in creator marketing to continue to expedite the rapid growth of Australian basketball. By leveraging our extensive network and innovation in the space, we aim to create compelling and authentic content to help the NBL shine both on and off the court,” said Founder of The Gifted Group, Edward Deal.

SPEAK Communications, is a sports and consumer PR agency and will drive public relations initiatives to amplify the NBL’s brand.

Founder of SPEAK Communications, Snezana Hay, said: “Put simply, sport is our jam. Our extensive experience and connections we’ve built in this space, coupled with our passion for sports, has given us an unmatched understanding on how to engage and cultivate fans and intertwine with culture. We are thrilled to bring this expertise to our partnership with the NBL. The NBL has been a significant force in promoting basketball in Australia, and we’re eager to help amplify its reach and impact. Together, we look forward to developing MVP-worthy narratives and campaigns that will not only engage current fans but also attract new audiences to the game.”

The partnership marks a new chapter for the NBL as it continues to solidify its position as one of Australia’s premier sporting leagues.