Ogilvy has launched ‘The 2025 Ogilvy APAC Book of Growth’, a publication designed to assist marketers across APAC to refine their brand strategies.

The book identifies six strategic growth levers for marketers in the region. These levers include sustaining premium value in markets sensitive to price, identifying growth opportunities in saturated categories, maximizing impact on limited budgets, balancing short-term gains with long-term brand equity, maintaining cultural relevance amid fragmentation, and succeeding in a blurred commerce landscape.

The publication includes case studies from the 2025 APAC Effie Awards. The case studies are designed to demonstrate how creative ideas can redefine categories, strengthen brand equity, and deliver tangible growth. The book underscores the significance of creative effectiveness as a key growth lever.

In a statement it says, “Growth in APAC is evolving rapidly, with marketers navigating maturing markets, heightened price sensitivity, and vibrant competition. The publication aims to inspire marketers with insights that can shape their brand and marketing strategies.”

The book is authored by the Ogilvy APAC strategy team. 

“This year, we’ve gone beyond celebrating award-winning campaigns to address the most pressing challenges facing APAC marketers, distilling them into six strategic growth levers,” said a statement.

The book is available here: www.ogilvy.com/ap/ideas/2025-ogilvy-apac-book-growth