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May, 2024

P&G goes hard for Paris 2024 Olympics and Paralympics

Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.

The campaigns will be supported by in-store and online retail actions across more than 150 retailers in over 40 countries.

“Every day, P&G brands provide consumers with high performance products that they trust to meet their daily household and personal care needs for themselves and their families. That inspired us to prominently feature how those superior performing products serve athletes, families and fans so they can focus on achieving their personal best whether on the Olympic or Paralympic stage or in those everyday moments in life that matter,” said P&G Chief Brand Officer, Marc Pritchard.

P&G will provide products and services to more than 22,000 Olympic and Paralympic athletes and their staff in the Athletes’ Village. The company is also partnering with more than 100 Olympic and Paralympic athletes, supporting their endeavours on and off the field of play.

“It’s incredible to see P&G brands recognise what matters most to athletes and show up for them during the Olympic and Paralympic Games in meaningful ways. For athletes who are also juggling their role as a parent, connecting with their babies in an accessible space like the Village Nursery with Pampers will be an amazing resource, providing such valuable support to Olympic and Paralympic athletes during Games Time,” said Dame Laura Kenny, six-time Olympic medalist.

P&G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and has extended its worldwide partnership with the Olympic Games through the LA28 Games, including global rights with the International Paralympic Committee (IPC) and the Paralympic Games. During the Games, P&G brands will provide more complimentary services and products to athletes than ever before.