Qantas is launching a new onboard safety video, replacing the Qantas Centenary themed video that has been screening since 2020 with content showcasing staff and regular flyers and their ‘magic’ destinations.

The video features front line team members and Frequent Flyers, taking viewers on a journey through key safety information from unique destinations in Australia and around the world. The video was produced by Brand+Story, directed by Josh Whiteman, with production by Positive Ape and DOP Peter Eastgate.

The new video emphasises safety as the number one priority across the Qantas Group, as stated by Qantas Chief Customer Officer, Catriona Larritt.

“First and foremost, the video is about familiarising our customers with safety procedures and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out,” said Larritt.

The 2024 video features Qantas pilots, cabin crew, customer service agents and Frequent Flyers sharing safety information from their ‘magic place’ destinations. The video will be progressively rolled out on Qantas flights from this week, with 75 versions including 12 different languages.

The new Qantas safety video was filmed across 14 destinations over 40 days in temperatures ranging from -36 degrees in Lapland, Finland to 36 degrees in Jaipur, India. Featured destinations include Litchfield National Park, Northern Territory; Milford Sound, New Zealand; Los Angeles, USA; Cabo San Lucas, Mexico; Ningaloo Reef, Western Australia; Jaipur, India; Freycinet, Tasmania; Lapland, Finland; Seoul, South Korea; Marrakesh, Morocco; Rome, Italy; Paris, France; Sydney, New South Wales; and Noosa, Queensland.

“We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond,” added Larritt.