Repco and Thinkerbell gear up for Bathurst 1000 with ‘Temple of Bathurst’ campaign
Repco and Thinkerbell have unveiled the latest campaign for the automotive brand called ‘Temple of Bathurst’, as part of the ongoing ‘Bringin’ the Bathurst’ series.
Now in its fourth year, the campaign features the return of ‘Brocky’s red glove’ and introduces a new character, the ‘Revvvrend’. The campaign will run up to and throughout the Bathurst 1000 race in October, across TV, digital, print, and social platforms. Repco is the lead sponsor for the annual Bathurst 1000 race.
The campaign was directed and produced by Josh Logue and TAXI, with music developed by Electric Sheep Music. Kym Sutherland, GM Marketing at Repco, and Ben Couzens, Executive Creative Tinker at Thinkerbell.
“Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it. This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work,” said Sutherland.
Couzens added, “We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year.”