Revlon, Australia’s iconic lipstick brand, has celebrated International Lipstick Day with an array of marketing activities stretching from social media and influencer activations to animation technology that freshened up the face of Luna Park Sydney with red lippie.

The campaign, orchestrated by independent agency Emotive, aimed to amplify Revlon’s brand presence and leverage its ‘Live Boldly’ brand ethos. The campaign unfolded across social media, influencers, earned media, and live brand experiences in a bid to make a bold statement in the marketing landscape.

The day began with a photo opportunity featuring a giant 5.5m replica of Australia’s favourite Super Lustrous lipstick on Sydney’s harbourside. Revlon ambassador Delta Goodrem surprised morning commuters with Super Lustrous Lipstick handouts, adding a touch of glamour to the morning routine. The standout moment of the day was a brand activation featuring Luna Park’s iconic face receiving a Revlon makeover through projection mapping and animated sequences.

“Revlon is Australia’s #1 lipstick brand with a century long history of celebrating with purpose. International Lipstick Day provided the perfect opportunity to bring together an iconic brand, an iconic location, an iconic ambassador – all for a good cause, with $2 from every Super Lustrous lipstick sold at Chemist Warehouse donated to our long-standing charity, Look Good Feel Better,” said Amy Kingon Smith, Revlon ANZ Head of Marketing.

The day culminated in a red-carpet VIP event featuring a performance by Delta Goodrem, Revlon’s first Australian ambassador. The event also marked the launch of 12 new lipstick shades, reinforcing Revlon’s position as Australia’s favourite lipstick brand.

“This occasion provides Revlon with a moment to celebrate the power of lipstick, with the launch of 12 new shades, which reinforces our position as Australia’s favourite lipstick brand – and mark our ambition for the future to remain as clear market leader,” said Lucy Robinson, Marketing Manager, Revlon.

The event was MC’d by Maria Thattil and attended by Revlon’s Bold Beauty ambassadors and a line-up of celebrity faces.

Creative Director at Emotive, Kat Topp, expressed her joy at the campaign’s success. “This campaign is the epitome of pure joy: in the creation; the experience; the effect it had on all who interacted with it; and the good it will do. I’m also a sucker for a makeover reveal, creating one at such an epic scale was ‘mwah’.”