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February, 2024

Robert Irwin joins forces with G’day Parks to boost brand’s marketing efforts

Australian celebrity and wildlife advocate, Robert Irwin, has teamed up with G’day Parks, the country’s largest holiday park network.

As an ambassador, Irwin will spearhead the brand’s marketing initiatives and provide G’day Parks with access to his 12-million-strong social media audience. G’day Parks boasts of over 300 holiday parks across Australia.

Chief Marketing Officer of G’day Parks, Lahnee White, saw the partnership propelling the next phase of G’day Parks’ growth journey. The company has doubled its digital revenue and surpassed 230,000 paid members of its G’day Rewards loyalty program in the past 12 months.

“With his authentic, down-to-earth character, commitment to regional Australia and our beautiful natural environments, Robert is much loved personality and perfectly aligned to the spirit of the G’day Parks’ brand,” White said. She also noted Irwin’s appeal to a younger audience and key family decision makers provides a springboard to grow market share and inspire the next generation of travellers to discover the best of Australia.

The partnership will kick off with a ‘holiday hacks’ video series featuring Irwin. He will also feature across the brand’s social, digital, web and app platforms, as well as printed collateral and in-park activations.

“Regional Australia is close to my heart, and teaming up with G’day Parks allows me to share that passion with everyone, dishing out some of my top holiday hacks that can come in handy when you’re out exploring,” Irwin said. ““I’m proud to be part of a brand that celebrates the essence of Australia and I’m looking forward to encouraging more people to discover the best of our incredible backyard.”

This partnership follows G’day Parks’ recent summer campaign that saw the brand exclusively sponsor Hamish & Andy’s #1 comedy podcast. It’s also the latest in a series of targeted investments in brand designed to fast-track the group’s mission to become a name synonymous with regional travel in Australia, White concluded.