SafetyCulture, the Australian tech firm, has recruited former Google senior director of marketing for Australia, Aisling Finch to the newly created role of VP, Marketing.

Finch joins SafetyCulture following a career break, after spending 13 years at Google, where she most recently held the position of Senior Director of Marketing for Australia and New Zealand.

In her new role, Finch will oversee a team of 30 across Brand, Communications and Acquisition, with a focus on increasing global brand awareness and customer growth. SafetyCulture has set an ambitious target of reaching 100 million users by 2032.

Prior to her tenure at Google, Finch held various roles at Telstra across Retail, Online, Finance, Strategy and Marketing. She is also a Board Director at the Australian Association of National Advertisers (AANA) and a 2023 CMO Fellow of The Marketing Academy.

During her time at Google, Finch was involved in several business initiatives, including driving engagement with Google’s products across Search, Android, Pixel and Nest, and driving accessibility and localisation across Google products. She also drove the Google Ads and YouTube businesses, as well as Brand & Reputation, including Google’s response to the News Media Bargaining Code.

SafetyCulture, founded in Australia in 2004 and recently valued at AU$2.7 billion, aims to help solve issues and remove productivity barriers faced by the 2.7 billion deskless workers around the world. Its platform powers over a billion checks each year, delivers approximately 75,000 lessons per day and informs millions of corrective actions.

A recent analysis by Forrester found that SafetyCulture’s flagship products provide a 214% return on investment for customers and $3.6M in cost savings from operational improvements. Customers of SafetyCulture’s award-winning products include the likes of Coles, Marriott, Toyota and the United Nations.

“As SafetyCulture continues to grow at record speed and our bar for success only gets higher, it’s crucial that we bring the best calibre of talent into the organisation. There’s no one more qualified than Aisling to drive our marketing forward as we capitalise on the opportunities ahead of us,” SafetyCulture Chief Marketing Officer Hamish Grant, said.

Finch saw SafetyCulture as one of the most exciting tech success stories in Australia and was thrilled to be joining the company during a hugely exciting period of growth and expansion.

“SafetyCulture’s purpose is particularly inspiring – not only enabling workers and businesses to operate safely, but also drive a broader culture of improvement in every aspect of their operations,” she said.