Samsung Electronics Australia has announced its partnership with the TCS Sydney Marathon presented by ASICS. The company has taken on the roles of Major Partner and Official Health Technology Partner for the event. This collaboration aims to highlight the importance of building good sleep habits to aid in recovery for runners, utilising Samsung’s free Samsung Health app.

Samsung’s involvement extends to several key events leading up to the marathon. The company plans to host experiences for the running community, focusing on the integration of health technology into training and recovery. Samsung brand ambassadors will participate in four TCS Sydney Marathon Run Clubs events. At these events, they will offer ‘Train Your Sleep’ merchandise kits, giveaways, and information on Galaxy products.

In addition, sleep and running experts will be present at these gatherings to discuss improvements in sleep and recovery with the running community. Samsung says its presence will also be felt at the TCS Sydney Marathon Running Show from August 28-30. The company will provide unique experiences and exclusive opportunities for marathon runners during this event.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia, expressed enthusiasm for the partnership. “We are very proud to be partnering with the TCS Sydney Marathon, an iconic Australian event that, like our Galaxy wearables, embodies the spirit of endurance, innovation and excellence,” said Chou. He further stated, “This collaboration allows us to celebrate the passion and commitment of the participants while supporting athletes at all levels with the tools to train smarter and recover better to help each reach their personal best.”

The TCS Sydney Marathon has recently been named the seventh Abbott World Marathon Major, a significant recognition in the marathon world. Wayne Larden, TCS Sydney Marathon Race Director, commented on the partnership, saying, “We are thrilled to welcome Samsung as the Official Health Technology Partner in 2025. As an international brand known for its leadership in the mobile and wearables space, their innovative health and sleep technology aligns with our goals to enhance a runner’s journey from start to finish, empowering our participants with the tools they need to run and recover from a successful race.”