Senetas Corporation, an Australian public company specialising in cybersecurity solutions, has recruited Andrea Van Unen-Smith as its new Chief Marketing Officer (CMO).

Van Unen-Smith brings over two decades of experience in technology marketing and communications to the role, having previously held positions at Juniper Networks, Palo Alto Networks, and UiPath.

Her expertise lies in driving communications strategy across cybersecurity, networking, and automation. She has been instrumental in shaping marketing initiatives, developing impactful campaigns, and enhancing brand visibility in highly technical and competitive global markets.

In her new role, Van Unen-Smith will oversee Senetas’ marketing and public relations, focusing on aligning with key industry narratives, including the impact of quantum computing on cybersecurity.

Senetas is known for its network independent encryption hardware and virtualised solutions, sharing a crypto-agile and quantum-ready cybersecurity platform. Its encrypted file-sharing and collaboration application, SureDrop, provides information security and data sovereignty control. Secure File Gateway by Votiro, a Senetas subsidiary, prevents crippling malware and zero-day attacks.

“Andrea is an experienced marketing and communications leader with a deep understanding of the cybersecurity industry. Her appointment to the role of CMO will help us to drive growth in the global markets in which we operate,” said Andrew Wilson, CEO of Senetas.

“Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market and deepen our relationships with key partners such as Thales.”

Van Unen-Smith also commented on her appointment, “With increasing investment into quantum computing around the world, and the increasing adoption of AI, organisations from every sector will be looking to technology to both transform the way they work as well as to protect themselves from emerging threats. I’m excited to join Senetas’ and help raise awareness of its suite of cybersecurity solutions, which are at the forefront of cutting edge quantum-resistant network encryption, enabling businesses to operate with confidence today and in the future.”

Senetas solutions are used by global commercial and technology enterprises and governments in more than 45 countries. This appointment signals a strategic move to strengthen the company’s global marketing and communications efforts.