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August, 2025

Super Retail Group reports stronger sales, NPAT dip and higher loyalty membership amidst challenging retail environment

Super Retail Group has reported single-digit growth in group sales to $4.1 billion for the FY25 year, but seen a slight dip in gross margins and net profits, figures it’s attributed to ongoing tough retail conditions. On the bright side however, it’s chalked up 1 million more active members across its loyalty programs to 12.5m, a base that’s now accounting for 79% of total sales.

The ASX-listed retail group reported a 4.5% increase in group sales, reaching $4.1 billion for the fiscal year ending June 28, 2025. However, group gross margin decreased 50 basis points to 45.6%. Segment EBIT remained stable at $400 million, while normalised profit before tax (PBT) decreased by 4% to $329 million. Normalised net profit after tax (NPAT) also saw a decline of 4% to $232 million, with statutory NPAT decreasing by 8% to $222 million.

Among the highlights of the past year noted by Super Retail Group was expanding its store network by opening 31 new stores and closing 8. Online sales increased by 8% to $524 million, accounting for 13% of total group sales. But notably, 93 per cent of all transactions are still being completed in-store as over half of online sales are in fact click and collect.

Customer loyalty growth – one of Super Retail Group’s key business ambitions – was up, with the total number of active club members increasing by 1 million, or 9% to 12.5 million. These members account for 79 per cent of Group sales. The next step in the retailer’s loyalty plans is the new Supercheap Auto’s ‘Spend & Get’ program, which commenced on 1 July 2025.

The retailer also reported an engagement score of 81 from a May 2025 survey, while customer NPS was up 2 points to +71.

Across the group, Supercheap Auto’s total sales increased by 2.1% to $1.5 billion, with like-for-like sales growth of 0.3%. Rebel’s total sales grew by 4.8% to $1.4 billion, with like-for-like sales growth of 3.5%. BCF’s total sales increased by 7.9% to $951 million, with like-for-like sales growth of 5.4%. Macpac’s total sales increased by 3.8% to $231 million, with like-for-like sales growth of 2%.

Supercheap Auto opened 11 new stores, resulting in 352 stores at the end of the period. Rebel opened 5 new stores and closed 2, resulting in 162 stores at the end of the period. BCF opened 5 new stores and closed 2, resulting in 165 stores at the end of the period. Macpac opened 10 new stores and closed 4, resulting in 103 stores at the end of the period.

The Group’s inventory increased by $41 million to $887 million, reflecting a 3% increase in the store network and a 1.8% increase in inventory per store. Operating cash flow was $577 million, $58 million below the prior period. Total capital expenditure was $165 million, $31 million higher than FY24.

“Super Retail Group delivered a solid financial performance in FY25 with another year of record sales despite a challenging retail environment and heightened competitive activity,” Anthony Heraghty, Group Managing Director and Chief Executive Officer, stated. “Our store investments including the expansion of our network and refurbishments, contributed to revenue growth in the period. Like-for-like growth across the portfolio was mixed, with a strong performance from BCF, a solid result from rebel and softer outcomes for Supercheap Auto and Macpac. Pleasingly, growth accelerated for all four brands in the second half.”

Heraghty also commented on the company’s omni-retail execution, saying, “Our strategic focus and investments in omni-retail execution continued to deliver results, with online sales growth of 8 per cent, and now comprising 13 per cent of total Group sales. Click & Collect continues to form almost half of the Group’s online sales such that 93 per cent of total group sales are completed in store. The opening of our new distribution centre in Victoria will provide a step change in our omni-channel fulfilment capabilities, with phase two anticipated to be completed in calendar 2026.”

As to the new financial year, total sales growth for the first seven weeks of FY26 reached 5.% Supercheap Auto’s like-for-like sales growth for the first seven weeks of FY26 was 3.3%. Rebel’s like-for-like sales growth for the first seven weeks of FY26 was 2.7%. BCF’s like-for-like sales growth for the first seven weeks of FY26 was 3.6%. Macpac’s like-for-like sales growth for the first seven weeks of FY26 was 1.9%.

Heraghty said the group plans to open 23 new stores in FY26 and close 9 stores. The Group is targeting capital expenditure of $155 million in FY26. Initiatives now underway for further efficiencies include a project to replace its payroll system, with costs expected to total $29 million in FY26.