Australian life insurer TAL has signed a new three-year partnership with the Heart Foundation, marking the initiative with a new awareness campaign featuring resources developed by the heart disease prevention and research funding authority.

The TAL HeartChecker campaign is part of the insurer’s Health for Life program, which aims to empower Australians to take charge of their health through information, early detection, and prevention of potential health conditions.

The TAL HeartChecker campaign, supported by the Heart Foundation, aims to simplify heart health information for the public. “TAL HeartChecker, supported by the Heart Foundation, takes heart health back to basics, making the information easy to understand – and easy to follow,” Homer stated.

Beyond the campaign, the Heart Foundation partnership will see TAL’s support directed towards funding preventative programs, medical research, and providing support for individuals living with heart disease. The initiative aims to disseminate heart health messages to millions of TAL’s customers and the wider community, with a particular focus on younger Australians.

Heart disease remains a significant health issue in Australia, with 4.5 million Australians living with cardiovascular disease. Conditions of the circulatory system, such as heart attacks and strokes, account for 9% of TAL’s claims and 55% of death claims.

CEO of the Heart Foundation, David Lloyd, said: “What you do now can impact the health of your heart down the track. It’s never too early to start thinking about your risk factors for heart disease and taking small actions that can deliver a big gain for your health… We share a goal to reach more people in Australia with the message of preventative health. By partnering with TAL, we’re able to reach millions of their customers with this important information.”

TAL’s Health for Life program, which was launched in 2023, focuses on prevention, health awareness, and rehabilitation, offering services and support to enhance customers’ physical, mental, and financial health. TAL is part of the Dai-ichi Life Group and insures over 5 million customers in Australia.

TAL’s Chief Customer and Brand Officer, Alex Homer, said: “At TAL, we want to support better health for our customers and the community, at every stage of life. By partnering with the Heart Foundation, a leading authority with years of expertise, we can provide evidence-based tools and information to help more Australians improve their heart health,” Homer said.

Most heart attacks and strokes can be prevented through healthy lifestyle choices, with 99% of Australian adults having at least one modifiable heart disease risk factor.