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April, 2024

Telstra and +61 launch first joint campaign: ‘From Space to Your Place’

Telstra, in partnership with its new bespoke agency +61, has launched its first campaign for Telstra Satellite Home Internet, powered by Starlink.

The campaign, titled ‘From Space to Your Place’, was launched in collaboration with renowned photographer Nadav Kander. The campaign will primarily target remote and regional areas in Australia, which are expected to benefit most from this new connectivity solution.

For this project, +61 and Telstra paired Kander with acclaimed character designers Odd Studio, known for its work on films like Prometheus, Alien: Covenant, and Thor: Love and Thunder. The integrated campaign will feature across OOH, radio, in-store, press, social digital, and experiential activations.

“Just months ago +61 was still an idea and now their first work is in market. I love how ambitious, yet simple this work is. And of course it’s beautifully crafted, like everything Micah and his team does. We are just getting started,” Chief Marketing Officer at Telstra, Brent Smart, said.

Bear Meets Eagle On Fire Chief Creative Officer, Micah Walker, added, “It’s a distinctive campaign that lets Australians in more rural areas know that now there’s something floating around in space, just for them.”