The Iconic launches new campaign to mark partnership with Seven for 64th Logie Awards
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Pure-play fashion retailer, The Iconic has struck a partnership with Seven for the 64th TV WEEK Logie Awards.
The partnership will feature The Iconic’s masterbrand campaign, ‘Got You Looking,’ across the Seven Network, including 7plus and 7Bravo. The campaign, created in partnership with Dentsu Creative and Love Media, will also include Red Carpet VIP experience customer giveaways and style content surrounding the event.
The Iconic and Seven are offering an exclusive opportunity for four customers and a friend to experience the ultimate day of glamour at The Logies. The competition involves customers telling The Iconic which styles from The Iconic Red Carpet Ready Edit they would wear to The Logies and why. Prizes include a night’s accommodation at QT Sydney, General Admission access to the TV WEEK Logie Awards, walking the red carpet, an outfit provided by The Iconic, makeup application by Make Up For Ever, hair styling by ghd, and a Red Carpet Ready prize pack.
In addition to the main prize, there are also four Silver Prizes, which include a VIP Logies Gift Pack with red carpet ready picks curated from selected fashion and beauty brands.