Australians watched an average of 15.704 billion minutes of broadcast content each week in 2024, according to VOZ data released by OzTAM for viewing in 2024. This data is being used to highlight the enduring appeal of broadcast television and Broadcast Video on Demand (BVOD) among Australian audiences.

BVOD accounted for 12% of total network viewing, with the majority of this consumption occurring via connected TVs. The data indicated 72% of Australians were reached by broadcast TV or BVOD each week. Exclusive BVOD viewing contributed more than 10% to this reach on average, indicating its growing importance in the media landscape.

Exclusive BVOD viewing represented 15% of total TV content consumption in an average week in 2024. Gen X and Millennials, particularly those under the age of 55, comprised half of the total BVOD viewership during this period.

The 2024 Paris Olympics played a significant role in boosting viewership figures. During the two weeks of the event, an average of 2.3 billion minutes of live BVOD viewing was recorded. This figure was more than 2.5 times the average weekly numbers across the previous four weeks, highlighting the impact of major sporting events on viewership patterns.

VOZ is the base for Australia’s ‘Total TV’ measurement standard, combining broadcast viewing on TV sets with granular BVOD viewing on connected devices. VOZ became Australia’s trading currency on December 29th, 2024.

“Australians still have a huge appetite for broadcast content. BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly popular with under 55s,” Karen Halligan, CEO of OzTAM, said. “The report also demonstrates the strong growth of BVOD viewing, which is included in VOZ data to give the most accurate view of Total TV.”

Halligan further noted the influence of sporting events on viewership, saying, “The nation’s love affair with sport also continues – the viewership figures from last year’s Olympics show that global sporting events are a massive drawcard for Aussie viewers, driving a significant uptick in BVOD viewing in particular.”