White Fox has emerged as the most popular Australian fashion brand overseas, according to a study conducted by PrintLocker. The brand garners an average of 687,220 monthly searches globally, placing it at the forefront of international interest in Australian fashion labels.

Princess Polly follows as the second most searched brand with 243,100 average monthly searches, while Ksubi ranks third with 241,710 searches. The study highlights Zimmerman as the most popular brand by country, particularly in European markets.

PrintLocker, a custom apparel brand, conducted the analysis by examining over 50 Australian fashion labels. The study focused on search terms related to shopping, availability, customer service, product categories, and sizing. It included 7,393 unique keyword combinations across 12 markets: the United States, United Kingdom, Canada, Germany, France, Spain, Italy, Denmark, Sweden, New Zealand, and Australia.

White Fox’s prominence is further supported by its strong social media presence, boasting 3 million Instagram followers and nearly 1 million TikTok followers. Princess Polly maintains a significant following with 2.2 million Instagram followers and 930,000 TikTok followers. Ksubi has nearly 500,000 Instagram followers, while Zimmerman leads in social media presence among the top brands with over 4 million Instagram followers.

Forever New ranks as the fifth most popular brand, with 125,530 average global monthly searches. It also has a notable social media presence with nearly 500,000 Instagram followers.

The study reveals that Zimmerman is particularly popular in Germany, France, Spain, and Sweden. White Fox holds the top spot in the US, UK, and Canada. Meanwhile, Forever New is the most popular brand in Australia, with 106,110 average monthly searches.

Additionally, the study notes that Lover and Peppermayo have gained popularity in Italy and Denmark, respectively.

According to a PrintLocker statement on the findings: “The findings highlight Australia’s fashion labels that resonate the most among consumers today. It also highlights the prominent role of the fashion and textile industry, with home-grown Aussie labels taking charge in shaping today’s consumer trends and preferences – cementing their place in both local and global fashion markets.”