Marketing has always been the engine of growth, creativity, and customer connection. But in today’s fast-moving, data-driven business world, creativity alone won’t get you a seat at the decision-making table. If you want influence, you need numbers. If you want a bigger budget, you need business acumen. And if you want to prove the value of marketing, you need to speak the language of finance.

That’s where AMI’s Finance and Commercial Acumen for Marketers masterclass comes in.

Bridging the Gap Between Marketing and Finance

Marketing is an investment—not an expense. Yet, all too often, marketers struggle to prove their impact in financial terms. How do your campaigns influence revenue? What’s your breakeven point? How can you set pricing strategies that drive profitability? Understanding these concepts isn’t just for CFOs—it’s essential for marketers who want to drive strategy, defend budgets, and demonstrate return on investment (ROI).

What You’ll Learn: From Financial Fluency to Strategic Influence

This two-part masterclass is designed to help marketers decode the numbers and make smarter business decisions.

Week 1: Financial Fundamentals for Marketers

• Learn how to read financial statements and measure business performance.
• Understand how marketing decisions impact the bottom line.
• Build confidence in financial conversations and stakeholder discussions.

Week 2: Applying Commercial Acumen to Marketing Strategy

• Use Cost/Volume/Revenue analysis to establish breakeven points.
• Set up effective ROI metrics to track performance.
• Build a credible business case to justify marketing investments.
• Learn how to manage business risks and adapt to financial constraints.

Why This Matters More Than Ever

In 2025, marketing leaders won’t just be storytellers—they’ll be strategic business drivers. Whether you’re leading a brand, managing a P&L, or simply looking to elevate your credibility, mastering financial and commercial acumen is your competitive edge.

Marketing that doesn’t connect to business outcomes is just a cost. Marketing that drives measurable impact is a strategic advantage.

Are you ready to turn marketing into a boardroom-level conversation?

Join us for the Finance and Commercial Acumen for Marketers masterclass and start making data-backed, financially sound marketing decisions that move the needle.

📅 Dates: August & September 2025
🔗 Register Now