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October, 2020

Winners Announced for 2020 AMI Awards for Marketing Excellence

The Australian Marketing Institute (AMI) has announced the winners for the 2020 AMI Awards for Marketing Excellence at this year’s virtual award ceremony. In its 39th year, the Marketing Excellence Gala celebrates hundreds of individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

The virtual ceremony showcased the winners for 18 campaign categories and eight special awards, including Brand Revitalisation, Content Marketing, Event or Brand Experience, Social Change Marketing Public Sector Marketing, Certified Practicing Marketer of the Year, Marketing Agency of the Year among several other sought-after awards.

Winners highlights: 

  • Tourism Northern Territory for the ‘Changing the perception of the Top End’ campaign taking home the coveted Campaign of the Year – National, in addition to Content Marketing – National, Integrated Marketing Communications Program – NT State, and Creativity in Brand, Product or Service Marketing – NT State.
  • Queensland Rail & Clemenger Brisbane for the ‘Queensland Rail: High Voltage Can Jump’ campaign winning Creativity in Brand, Product or Service Marketing – National, and Public Sector Marketing – National.
  • SATC for ‘#BookThemOut’ campaign winning Integrated Marketing Communications Program – National, and Public Sector Marketing – SA State.

AMI Chairperson, Lynda Cavalera, commented on how the marketing community came together this year and adapted during COVID-19 to come out with some outstanding results:

“Many of us have been challenged both professionally as marketers as well as personally. At some stage we all needed to feel more connected to our professional community, re-energised and inspired. It’s not surprising therefore that during this tumultuous year, the AMI Awards for Marketing Excellence have proven to be even more popular for our marketing community.”

“The awards not only celebrate the important and impactful work we do as marketing professionals but provide an opportunity to connect reenergise and be inspired.”

Judged by over 100 independent Certified Practising Marketers, categories were open to B2C and B2B entrants. The judges based their assessments on the linkage between strategy and execution, and the outcomes achieved.

Hosted by Kenny’s World star, actor Shane Jacobson, the Gala night included a presentation by Keynote Speaker, Laura Clarke, one of Australia’s most awarded marketers, a performance from Nashville by country music superstars O’Shea, an interactive virtual platform featuring one-on-one speed networking, networking bingo, private party rooms, a Celebrity Panel and Q&A.

2020 AMI Award for Marketing Excellence Winners (National):

CAMPAIGN CATEGORIES

Category Entry State
SPECIAL CATEGORIES – INDIVIDUAL
Certified Practicing Marketer of the Year Michelle Fragar, BRANDiT QLD
Chief Marketing Officer of the Year Tony Quarmby, Tourism NT NT
Emerging Marketer of the Year Alexandra Tyler, Investa Property Group NSW
Future Leader of the Year Samantha Franklin, Ego Pharmaceuticals VIC
Sir Charles McGrath Award Marnie Baker, Bendigo and Adelaide Bank
Student Achievement Qistina Binti Zainir, RMIT University VIC
Honorary Fellow James Chin Moody NSW
Life Member Rajeev Sharma, Charles Darwin University NT
Life Member Barry Salter, Salter Marketing and Events SA
SPECIAL CATEGORIES – TEAM
Marketing Agency of the Year Paper + Spark NSW
Marketing Agency of the Year Bonfire WA
Marketing Campaign of the Year Changing the perception and driving visitation to the Top End, Tourism NT NT
Marketing Team of the Year Dexus Marketing NSW
CATEGORY AWARDS
Acquisition Marketing You before profits, RACQ QLD
Brand Revitalisation Create a World Worth Living In, Charles Sturt University + Houston NSW
Content Marketing Changing the perception and driving visitation to the Top End, Tourism NT NT
Creativity in Brand, Product or Service Marketing High Voltage Can Jump, Queensland Rail + Clemenger Brisbane QLD
Customer Experience Management Strategy Money & Life Customer Experience Strategy, Paper + Spark + Financial Planning Association of Australia NSW
Event or Brand Experience GX Ginninderry Experience – Display village launch, Riverview Projects (ACT) Pty Ltd + Coordinate ACT
Insight Driven Marketing There’s more to Australian mining, JWS Research + Minerals Council of Australia VIC
Integrated Marketing Communications Program #BookThemOut, SATC SA
Loyalty and Retention Qantas Rewards Room, Because Creative Experiences NSW
Market and Consumer Research Sustainable, double-digit revenue growth driven by STAR research framework, Belic Tools & Machinery Pty Ltd VIC
Not for Profit Marketing Don’t Dig Your Own Grave, Dial Before You Dig + The Creative Works VIC
Product or Service Revitalisation West Village – Covid-19 Response, West Village QLD
Public Sector Marketing High Voltage Can Jump, Queensland Rail + Clemenger Brisbane QLD
Small Budget Marketing Using digital advertising to create powerful ROI, Unstoppable eCommerce QLD
Social Change Marketing Stop Elder Financial Abuse, Bauer Media NSW
Social Media Marketing Navy Submariner Campaign, Defence Force Recruiting ACT
Sponsorship Effectiveness RACQ International Women’s Day Fun Run, RACQ QLD
Sponsorship Effectiveness Sydney Water – Bring it to Win It, Because Creative Experiences NSW

Watch what made the special category winners stand out!

Watch the winning campaigns of this year’s Category Winners!

2020 AMI Award for Marketing Excellence Winners (State):

Category Entry
ACT
Acquisition Marketing Defence Force Recruiting Search Strategy FY19/20
Content Marketing What It Takes To Represent Australia, Defence Force Recruiting
Insight Driven Marketing Navy Brand Campaign
Integrated Marketing Communications Program Australian Taxation Office – Single Touch Payroll (STP): Influencing Australian small employers to make the move to STP
Public Sector Marketing Australian War Memorial
NSW
Acquisition Marketing Rugby World Cup 2019 – ChildFund Australia, Reef Digital Agency
Content Marketing Business Australia Launch
Creativity in Brand, Product or Service Marketing Swarovski ‘Naughty or Nice’ Vending Machines, Neat Agency
Event or Brand Experience IdeaStorm™ Digitile Masterclass powered by EventCast™, Fourth Wall
Insight Driven Marketing RedBalloon ‘Enrichmas’, FiftyFive5
Integrated Marketing Communications Program Space For Your Best Work, Dexus
Market and Consumer Research Elevating the CareFlight brand, The Healthy Brand Company
Not for Profit Marketing Catholic Healthcare’s ‘Win A Wish’ Campaign
Product or Service Revitalisation Eyecare Plus – Consolidating 60+ Websites into 1 Booking Engine (Service Revitalisation), G Squared
Public Sector Marketing Love Water – water conservation campaign, Hunter Water
Small Budget Marketing Inland Sea of Sound, Murmur Group
Social Media Marketing Gingle Bells Gin, Attention Experts
NT
Creativity in Brand, Product or Service Marketing Changing the perception and driving visitation to the Top End, Tourism NT
Integrated Marketing Communications Program Changing the perception and driving visitation to the Top End, Tourism NT
QLD
Brand Revitalisation SilverChef – Don’t Dream, Do, Nick Did This
Customer Experience Management Strategy Trust, Globital
Event or Brand Experience RACQ International Women’s Day Fun Run
Insight Driven Marketing Creating customers for life through insight and data science, Youfoodz + Customology
Integrated Marketing Communications Program Light Up the Dawn, RSL Queensland
Loyalty and Retention Silver Chef Partner Program, Synchro Marketing
Not for Profit Marketing Light Up the Dawn, RSL Queensland
Social Change Marketing RACQ Distracted Driver
Student Achievement Carryn Bean
SA
Acquisition Marketing Make more of every moment, University of Adelaide
Loyalty and Retention Bridgestone benefits – keeping Australians in safe hands, Customology
Market and Consumer Research Kidchella, JLL + Makris Group
Public Sector Marketing #BookThemOut, SATC
Social Media Marketing Platinum PA – University of Adelaide
VIC
Brand Revitalisation QV – Together We’re Stronger, Ego Pharmaceuticals
Content Marketing SO CHAPEL, Chapel Street Precinct Association
Creativity in Brand, Product or Service Marketing Gingerbread Labs, Thermo Fisher Scientific
Customer Experience Management Strategy PAW-ON-THE-DOOR, Chapel Street Precinct Association
Loyalty and Retention First Super – Don’t be crazy! Find your lost super, The Creative Works
Small Budget Marketing First Super – Don’t be crazy! Find your lost super, The Creative Works
Social Media Marketing Thank You, Bank First
WA
Creativity in Brand, Product or Service Marketing Brownes Home Delivery, Brownes Dairy
Event or Brand Experience Own the Dream, Racing and Wagering WA
Product or Service Revitalisation COVID-19 Portal, Market Creations
Social Change Marketing The beginning of a single idea and creating a movement – introducing The Sheep Collective, The Hub Marketing Communications + Media Stable

For media enquiries, please contact:

  • Robyn Rigoli
  • Account Executive
  • robyn.rigoli@iconagency.com.au
  • (61) 476 236 863

For more information about the AMI Awards for Marketing Excellence categories, judging process and partnership opportunities visit ami.org.au/awards. 

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