HR platform Workday has launched a new campaign featuring music stars Gwen Stefani, Paul Stanley, and Billy Idol in a series of television commercials promoting its AI agents.

The ‘Rock Star’ campaign is set to premier during the Masters golf tournament, running from April 7 to April 13, with two spots: ‘Carmen the Rock Star’ and ‘Goodnight Rock Stars’.

Both spots humorously portray the rock stars in business attire as they navigate corporate settings, juxtaposing the world of rock ‘n’ roll with traditional business environments.

Chief Marketing Officer at Workday, Emma Chalwin, said: “Agentic AI is not just changing how work gets done, it’s reshaping the future of work itself – a future where human employees and digital labor will work side-by-side…Our latest campaign playfully illustrates how our customers – the true ‘rock stars’ of business – use Workday to manage their people, money, and agents, reflecting our core value of fun and commitment to helping our customers move forever forward.”

“You think AI agents can handle your tasks? Watch me handle my agent!” said Gwen Stefani.

Frontman for the iconic band Kiss, Paul Stanley, said: “So you corporate types think you’re rock stars? That’s as ridiculous as us being corporate types! When your weekend routine involves smashing guitars on stage, a boring office job just doesn’t compare…”

“You think that using AI to help you get work done is challenging the status quo? How about trashing hotel rooms?!”said Billy Idol.