PROMOTING EXCELLENCE IN THE MARKETING COMMUNITY SINCE 1982.
2023 AMI MARKETING EXCELLENCE AWARDS
Established in 1982 as the Hoover Marketing Awards, the AMI Marketing Excellence Awards has become one of the biggest programs on the Australian marketing calendar. For over 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
The Awards provides an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.
2023 AMI AWARDS WINNERS
Congratulations to all the national winners of the 2023 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
SPECIAL CATEGORIES
Acquisition Marketing
Heritage Bank Acquisition Strategy Refresh | Heritage Bank & Reprise
Brand Revitalisation
A place to belong | Guts Creative
Content Marketing
TikTok content creator program at the University of Adelaide | The University of Adelaide
Creativity in Brand, Product or Service Marketing
Summer Starts Early Campaign | Tourism NT
Data and Insight Driven Marketing
Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
OMD Australia
Excellence in Customer Experience
Childcare Saver | Wink & Childcare Saver
Experiential Marketing
The Mastercard Sonic Trophy | Mastercard & Octagon
Loyalty and Retention
Mobil Rewards | Synchro Marketing
Not for Profit Marketing
World Autism Understanding Day | Autism Spectrum Australia
PR Campaign of the Year
Sparking a national conversation on Farmer Mental Health | Norco Co-Operative Ltd & Red Havas Brisbane
Product or Service Launch or Relaunch
Herstory in the Making – Port Adelaide AFLW | Port Adelaide Football Club
Public Sector Marketing
COVID-19 Winter Campaign – Little Things, Big Difference | NSW Government Brand and Communications Team, Department of Customer Service
Purpose-led Marketing
Shining the spotlight on farmer mental healthy | Norco Co-Operative Ltd & Red Havas
Small Budget Marketing
Early Bird | Surge Marketing
Social Media Marketing
Video First Content Strategy | South Australian Tourism Commission & Lily Hoffmann & Grace Flynn
Sponsorship Effectiveness
Great Southern Bank’s Sponsorship of Carlton Football Club – Built for brand, designed for fans. | Great Southern Bank
&
Aqium Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety, and Establishing Market Leadership | Ego Pharmaceuticals
Sustainability Marketing
LINE Hydrogen launch and funding campaign | Compass Studio
Certified Practising Marketer of the Year
Sarah Spence | Content Rebels
Chief Marketing Officer Of The Year
Megan Keleher | Great Southern Bank
Emerging Marketer of the Year
Jessica Green | Marketing Team Leader – AFLW & Port Adelaide Football Club
Future Leader Of The Year
Shaja Foster-Ho | Client Success Director – Loyalty of Wink
Independent Agency of the Year
The Claire Bennett Agency
Large Agency of the Year
Thinkerbell
Marketing Team of the Year
South Australian Tourism Commission
2023 AMI AWARDS FINALISTS
Congratulations to all the finalists of the 2023 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
SPECIAL CATEGORIES
Acquisition Marketing
Acquisition Marketing
- Bacardi Martini Australia | Bolster Group
- Asia Campaign – Our spiciest Asia sale |Flight Centre Marketing
- ActewAGL LIVE A Good Life | Cure Collective & ActewAGL
- Heritage Bank Acquisition Strategy Refresh | Heritage Bank & Reprise
- Appliances Online Mastercard Performance Marketing Campaigns | Wink & Appliances Online
- Start Strong | Spirit Super
Brand Revitalisation
Brand Revitalisation
- Aboriginal Culture Campaign | Tourism NT
- Feel Good Finds | VMLY&R & St Vincent de Paul Society Queensland
- Walking On A Dream | Tourism WA
- Hi Neighbour: Bringing nostalgia to Covella | AVID Property Group & Greenfields Development Company
- A place to belong | Guts Creative
- Ingham’s Always Good | We are Sprout
- Make History by the University of Adelaide | The University of Adelaide Marketing Team & Richards Rose
Carat (SA)
Forethought Research
System1 - KFC Big Bash League Campaign |KFC Big Bash League
Content Marketing
Content Marketing
- Kids Talk | Growing YouTube subscribers is no child’s play (or is it?) | Flight Centre
- ‘The Ultimate Classroom’ Brand Funded Series | Defence Force Recruiting & Universal McCann and MediaBrands Content Studio
- Detour to Spectacular | Trilogy Advertising & Marketing & Australia’s Golden Outback
Base Imagery
MDS Audio - Color Vernacular | Acoufelt
- TikTok content creator program at the University of Adelaide | The University of Adelaide
- Content Copywriting + Koala | Content Copywriting
Creativity in Brand, Product or Service Marketing
Creativity in Brand, Product or Service Marketing
- Summer Starts Early Campaign | Tourism NT
- Navy Brand Campaign | Defence Force Recruiting
- Kayo Wins Indian Fans | Kayo Sports
- Olivia’s Walk for Wellness: Transforming an annual fundraiser into a legacy, global event | Austin Health Foundation & ntegrity
- Plan For Covid Antivirals – Test, Talk, Treat | Paper + Spark & MSD Australia
- Heroes Program 2022 | James Cook University
- What does the Easter Bunny do at Christmas? | Publicis Groupe & Subway
- How NAB became the expert in fast home loan approvals | NAB
Data and Insight Driven Marketing
Data and Insight Driven Marketing
- realEstimate Campaign | realestate.com.au
- The Perfect Storm | Plico & The Hub Marketing Communications
Bureau 42 & Unify
& Wildings Creative & Core Data - COVID-19 Winter Campaign | NSW Department of Customer Service, Brand and Communications Team
- Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
OMD Australia - Finding Financial Freedom – Unlocking Australia’s Mental Wealth | Kantar Australia
- Bonfire helps Fleet Network Capitalise on Surging Electric Vehicle Lease Demand | Bonfire Digital
Excellence in Customer Experience
Excellence in Customer Experience
- Yoghurt Digital & Oaks Hotels: 285.81% increase in booking widget engagement | Yoghurt Digital & Oaks Hotels
- Childcare Saver | Wink & Childcare Saver
- The Pass by Australian Venue Co | Australian Venue Co & Loyalty & Reward Co
- Swimming Australia – Designing Australia’s Most Loved Sport a New Virtual Home | Publicis Worldwide & Swimming Australia
Experiential Marketing
Experiential Marketing
- ‘Lag Kills’ – challenging beliefs and engaging young drivers through gaming | Department of Transport and Main Roads & Publicis
- Launching Beyond Blue’s first signature event: The Big Blue Table — Beyond Blue & ntegrity | Beyond Blue & ntegrity & Other agencies involved in the campaign include: Quantum Market Research, Atomic 212, Soda Communication
- Endeavour Energy – ‘Future Forums’ | Paper+Spark & Endeavour Energy
- Furphy – What The truck?! | Thinkerbell & Lion
- The Mastercard Sonic Trophy | Mastercard & Octagon
Loyalty and Retention
Loyalty and Retention
- Mobil Rewards | Synchro Marketing
- The Pass by Australian Venue Co | Australian Venue Co & Loyalty & Reward Co
- Hawaiian Property Group | Wink & Hawaiian Property Group
Not for Profit Marketing
Not for Profit Marketing
- Blurred Minds – Ending Youth Vaping | Blurred Minds & Social Marketing @ Griffith, Griffith University
National Centre for Youth Substance Use Research - Big Blue Table | Beyond Blue & ntegrity & Other agencies involved in the campaign include: Quantum Market Research, Atomic 212, Soda Communication
- World Autism Understanding Day | Autism Spectrum Australia
- Olivia’s Walk for Wellness — ONJ Cancer Centre, Austin Health Foundation & ntegrity
- Oceans to Outback – Royal Flying Doctor Service | Donor Republic & Royal Flying Doctor Service
- Red Flags – The Lady Musgrave Trust & Publicis Worldwide
PR Campaign of the Year
PR Campaign of the Year
- Top Blokes Foundation – Lift the Load | BRANDiT – Mel Greig, PR Department, Michelle Fragar, Founder
- Visit Victoria – Stella the Stargazer | Visit Victoria & Ample, Victoria by Farmer’s Daughters
- Sparking a national conversation on Farmer Mental Health | Norco Co-Operative Ltd & Red Havas Brisbane
Product or Service Launch or Relaunch
Product or Service Launch or Relaunch
- Plan for Covid Antivirals – Test, Talk, Treat | Paper + Spark & MSD Australia
- realEstimate Campaign | REA Group
- The launch of Hub.Health | Midnight Health
- SOPO – Ground Floor Relaunch | BRANDiT & SOPO
- Herstory in the Making – Port Adelaide AFLW | Port Adelaide Football Club
- SubDog | Publicis Groupe & Subway
Public Sector Marketing
Public Sector Marketing
- NSW Savings Finder | NSW Department of Customer Service
- COVID-19 Winter Campaign – Little Things, Big Difference | NSW Government Brand and Communications Team, Department of Customer Service
- Let’s Get It Sorted Campaign | Department of Environment and Science, Queensland Government
- Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
& OMD Australia - Dr Karl’s Vape Truths | Publicis Worldwide & Queensland Health
Purpose-led Marketing
Purpose-led Marketing
- Shining the spotlight on farmer mental healthy | Norco Co-Operative Ltd & Red Havas
- Reshaping Social Responsibility: Engaging a New Generation in Volunteering | Reef Digital Agency & Charitable Recycling Australia
- Senior Drivers – “Don’t Stop Driving By Accident” | South Australia Police & The Sideways Theory
- VFF Making Our Farm Families Safer Campaign – Child Safety Guidebook Promotion | Mallee Marketing Pty Ltd & The Victorian Farmers Federation (VFF) and the Making Our Farms Safer Project.
- Maarakool – Brand and Purpose-led Integrated Community Arts Campaign | 140 Perth & Cbus Property (Asset Owner)
Precinct Marketing Manager & Campaign Manager (Assembly + Co)
CBRE (Property Manager)
Blcok Branding (Creative Agency) - Rallying Global Support For Australia’s Iconic Platypus | Social Media Team, UNSW Sydney & Platypus Conservation Initiative
Small Budget Marketing
Small Budget Marketing
- Huds and Toke | Attention Experts
- You’ve Got Mail | Impero Group
- TikTok content creator program at The University of Adelaide | The University of Adelaide
- Early Bird | Surge Marketing
- Hawaiian Property Group | Wink & Hawaiian Property Group
Social Media Marketing
Social Media Marketing
- More Than Human Campaign – PAW by Blackmores
- Femme Connection | Attention Experts
- A challenger brand determined to be unlike other banks – Great Southern Bank
- Navy Social Media Campaign 2023 | Defence Force Recruiting
- Video First Content Strategy | South Australian Tourism Commission & Lily Hoffmann & Grace Flynn
- TikTok content creator program at The University of Adelaide | The University of Adelaide
Sponsorship Effectiveness
Sponsorship Effectiveness
- Watch it with Willies | Willie Smith’s Tasmanian & Lusy Productions
- Great Southern Bank’s Sponsorship of Carlton Football Club – Built for brand, designed for fans. | Great Southern Bank
- Aqium Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety, and Establishing Market Leadership | Ego Pharmaceuticals
Sustainability Marketing
Sustainability Marketing
- Lenovo Precious Metals | Lenovo ANZ & Herd MSL
- Let’s Get It Sorted Campaign | Department of Environment and Science, Queensland Government
- Wonder Recycling Rewards Program | 31ST & Goodman Fielder Pty Limited
- LINE Hydrogen launch and funding campaign | Compass Studio
- Let’s build a better world | Engine Group & Timber Framing Collective
Certified Practising Marketer of the Year
Certified Practising Marketer of the Year
- Richard Blackwell | SAPOL
- Jo Rao | Wink
- Sarah Spence | Content Rebels
Chief Marketing Officer Of The Year
Chief Marketing Officer Of The Year
- Clinton Hearne | Flight Centre
- Megan Keleher | Great Southern Bank
- Joanne Smith | Blackmores
Emerging Marketer of the Year
Emerging Marketer of the Year
- Jessica Green
- Natalie Dumitro
Future Leader Of The Year
Future Leader Of The Year
- Alicia Dyke | Sime Darby Industrial
- Demi Reardon | BRANDiT
- Shaja Foster-Ho | Wink
- Kasey Signall | Content Copywriting
Independent Agency of the Year
Independent Agency of the Year
- The Claire Bennett Agency
- Lucy Bingle – LinkedIn Marketing
- We Are Sprout
- Wink
- Where U?
Large Agency of the Year
Large Agency of the Year
- Concept Marketing
- Thinkerbell
- Publicis Worldwide
- Content Copywriting
Marketing Team of the Year
Marketing Team of the Year
- Flight Centre Global Marketing Team
- Cashrewards
- Great Southern Bank Marketing Department – Happily empowering customers with clever solutions
- Perth Festival 2023 Marketing Team
- South Australian Tourism Commission
2023 AMI Marketing Excellence Awards Celebration
An Unforgettable Evening Honouring the Marketers Who Set the Standard in Australia
Join us for an extraordinary night of connection, recognition, and inspiration at the highly anticipated 2023 AMI Marketing Excellence Awards Celebration Event.
Set in the heart of Sydney CBD at the friendly Fishburners venue, this event is where the brightest minds in marketing come together to recognise and honour outstanding achievements in our industry.
Immerse yourself in an enchanting atmosphere as we celebrate the brilliance and innovation that define marketing excellence. Indulge in a delectable dinner served buffet-style, network with fellow professionals, and enjoy a vibrant atmosphere that will leave you feeling inspired.
TICKET COST
AMI Member – $165 (inc GST)
Non-AMI Member – $195 (inc GST)
AMI Judges – $148.5 (inc GST) (Please contact the Awards team to get your code)
AMI Sponsor – Please contact Camelia Vasile at camelia.vasile@ami.org.au to claim your ticket.
AWARDING PROCESS
Finalist Announcements
Announcement of finalists will coincide with the Marketing Excellence Experience events held across the country throughout July and August.
National Winners
The AMI Marketing Excellence Awards Celebration will be held on 12 October 2023 in Sydney to announce and award the National winners of each campaign category.
Awarding of certificates and trophies will be as follows:
- Finalists – Trophy + digital certificate. Please note that finalist trophies will only be awarded to finalists who come to the Awards event and won’t be posted.
- Category Winner – Trophy + Digital Certificate
- Special Awards Winners – Trophy + Digital Certificate
- Life Members & Sir Charles McGrath Winners – Framed Printed Certificate
There will only be National Winners for all categories
KEY DATES
1 August | Ticket sales open
16 August | Announcement of National Finalists
12 October 2023 | AMI Marketing Excellence Awards Celebration
EVENT DETAILS
Location: Fishburners, level 2/11-17 York St, Sydney CBD NSW 2000
Time: 12 October 2023, 5:30 pm – 9:30 pm.
Dress code: Cocktail attire
What to Expect
- 5:30 pm – Arrival and Registration for a 6:00 pm Start
- 10.00 pm – Awards event concludes
MOMENTS OF THE 2022 AMI MARKETING EXCELLENCE AWARDS CELEBRATION




2022 AMI MARKETING EXCELLENCE AWARD BOOK
Read the sharing & stories of the national winners of 2022 AMI Marketing Excellence Awards to learn about their journey to winning.



2023 AWARDS FOR MARKETING EXCELLENCE PARTNERSHIP AND SPONSORSHIP
OUR TRUSTED PARTNERS & SPONSORS
If you would like to partner with AMI or become an award category sponsor, contact the AMI Awards Team by email at awards@ami.org.au. Click here for information about sponsorship and partnership opportunities.
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