A place to belong | Guts Creative

TikTok content creator program at the University of Adelaide | The University of Adelaide

Summer Starts Early Campaign | Tourism NT

Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
OMD Australia

Childcare Saver | Wink & Childcare Saver

The Mastercard Sonic Trophy | Mastercard & Octagon

Mobil Rewards | Synchro Marketing

World Autism Understanding Day | Autism Spectrum Australia

Sparking a national conversation on Farmer Mental Health | Norco Co-Operative Ltd & Red Havas Brisbane

Herstory in the Making – Port Adelaide AFLW | Port Adelaide Football Club

COVID-19 Winter Campaign – Little Things, Big Difference | NSW Government Brand and Communications Team, Department of Customer Service

Shining the spotlight on farmer mental healthy | Norco Co-Operative Ltd & Red Havas

Early Bird | Surge Marketing

Video First Content Strategy | South Australian Tourism Commission & Lily Hoffmann & Grace Flynn

Great Southern Bank’s Sponsorship of Carlton Football Club – Built for brand, designed for fans. | Great Southern Bank

&

Aqium Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety, and Establishing Market Leadership | Ego Pharmaceuticals

LINE Hydrogen launch and funding campaign | Compass Studio

Brand Revitalisation

• Aboriginal Culture Campaign | Tourism NT
• Feel Good Finds | VMLY&R & St Vincent de Paul Society Queensland
• Walking On A Dream | Tourism WA
• Hi Neighbour: Bringing nostalgia to Covella | AVID Property Group & Greenfields Development Company
• A place to belong | Guts Creative
• Ingham’s Always Good | We are Sprout
• Make History by the University of Adelaide | The University of Adelaide Marketing Team & Richards Rose
  Carat (SA)
  Forethought Research
  System1
• KFC Big Bash League Campaign |KFC Big Bash League

Content Marketing

• Kids Talk | Growing YouTube subscribers is no child’s play (or is it?) | Flight Centre
• ‘The Ultimate Classroom’ Brand Funded Series | Defence Force Recruiting & Universal McCann and MediaBrands Content Studio
• Detour to Spectacular | Trilogy Advertising & Marketing & Australia’s Golden Outback
  Base Imagery
  MDS Audio
• Color Vernacular | Acoufelt
• TikTok content creator program at the University of Adelaide | The University of Adelaide
• Content Copywriting + Koala | Content Copywriting

Creativity in Brand, Product or Service Marketing

• Summer Starts Early Campaign | Tourism NT
• Navy Brand Campaign | Defence Force Recruiting
• Kayo Wins Indian Fans | Kayo Sports
• Olivia’s Walk for Wellness: Transforming an annual fundraiser into a legacy, global event | Austin Health Foundation & ntegrity 
• Plan For Covid Antivirals – Test, Talk, Treat | Paper + Spark & MSD Australia
• Heroes Program 2022 | James Cook University
• What does the Easter Bunny do at Christmas? | Publicis Groupe & Subway
• How NAB became the expert in fast home loan approvals | NAB 

Data and Insight Driven Marketing

• realEstimate Campaign | realestate.com.au
• The Perfect Storm | Plico & The Hub Marketing Communications
  Bureau 42 & Unify
  & Wildings Creative & Core Data
• COVID-19 Winter Campaign | NSW Department of Customer Service, Brand and Communications Team
• Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
  OMD Australia
• Finding Financial Freedom – Unlocking Australia’s Mental Wealth | Kantar Australia
• Bonfire helps Fleet Network Capitalise on Surging Electric Vehicle Lease Demand | Bonfire Digital

Excellence in Customer Experience

• Yoghurt Digital & Oaks Hotels: 285.81% increase in booking widget engagement | Yoghurt Digital & Oaks Hotels
• Childcare Saver | Wink & Childcare Saver
• The Pass by Australian Venue Co | Australian Venue Co &  Loyalty & Reward Co
• Swimming Australia – Designing Australia’s Most Loved Sport a New Virtual Home | Publicis Worldwide & Swimming Australia

Experiential Marketing

• ‘Lag Kills’ – challenging beliefs and engaging young drivers through gaming | Department of Transport and Main Roads & Publicis
• Launching Beyond Blue’s first signature event: The Big Blue Table — Beyond Blue & ntegrity | Beyond Blue & ntegrity & Other agencies involved in the campaign include: Quantum Market Research, Atomic 212, Soda Communication
• Endeavour Energy – ‘Future Forums’ | Paper+Spark & Endeavour Energy
• Furphy – What The truck?! | Thinkerbell & Lion
• The Mastercard Sonic Trophy | Mastercard & Octagon

Loyalty and Retention

• Mobil Rewards | Synchro Marketing
• The Pass by Australian Venue Co | Australian Venue Co & Loyalty & Reward Co
• Hawaiian Property Group | Wink & Hawaiian Property Group

Not for Profit Marketing

• Blurred Minds – Ending Youth Vaping | Blurred Minds & Social Marketing @ Griffith, Griffith University
  National Centre for Youth Substance Use Research
• Big Blue Table | Beyond Blue & ntegrity & Other agencies involved in the campaign include: Quantum Market Research, Atomic 212, Soda Communication
• World Autism Understanding Day | Autism Spectrum Australia
• Olivia’s Walk for Wellness — ONJ Cancer Centre, Austin Health Foundation & ntegrity
• Oceans to Outback – Royal Flying Doctor Service | Donor Republic & Royal Flying Doctor Service
• Red Flags – The Lady Musgrave Trust & Publicis Worldwide

PR Campaign of the Year

• Top Blokes Foundation – Lift the Load | BRANDiT – Mel Greig, PR Department, Michelle Fragar, Founder
• Visit Victoria – Stella the Stargazer | Visit Victoria & Ample, Victoria by Farmer’s Daughters
• Sparking a national conversation on Farmer Mental Health | Norco Co-Operative Ltd & Red Havas Brisbane 

Product or Service Launch or Relaunch

• Plan for Covid Antivirals – Test, Talk, Treat | Paper + Spark & MSD Australia
• realEstimate Campaign | REA Group
• The launch of Hub.Health | Midnight Health
• SOPO – Ground Floor Relaunch | BRANDiT & SOPO
• Herstory in the Making – Port Adelaide AFLW | Port Adelaide Football Club
• SubDog | Publicis Groupe & Subway

Public Sector Marketing

• NSW Savings Finder | NSW Department of Customer Service
• COVID-19 Winter Campaign – Little Things, Big Difference | NSW Government Brand and Communications Team, Department of Customer Service
• Let’s Get It Sorted Campaign | Department of Environment and Science, Queensland Government
• Don’t be a Tosser! | Litter Prevention Unit at NSW Environment Protection Authority & NSW Government
  & OMD Australia
• Dr Karl’s Vape Truths | Publicis Worldwide & Queensland Health

Purpose-led Marketing

• Shining the spotlight on farmer mental healthy | Norco Co-Operative Ltd & Red Havas
• Reshaping Social Responsibility: Engaging a New Generation in Volunteering | Reef Digital Agency & Charitable Recycling Australia
• Senior Drivers – “Don’t Stop Driving By Accident” | South Australia Police & The Sideways Theory
• VFF Making Our Farm Families Safer Campaign – Child Safety Guidebook Promotion | Mallee Marketing Pty Ltd & The Victorian Farmers Federation (VFF) and the Making Our Farms Safer Project. 
• Maarakool – Brand and Purpose-led Integrated Community Arts Campaign | 140 Perth & Cbus Property (Asset Owner)
  Precinct Marketing Manager & Campaign Manager (Assembly + Co)
  CBRE (Property Manager)
  Blcok Branding (Creative Agency)
• Rallying Global Support For Australia’s Iconic Platypus | Social Media Team, UNSW Sydney & Platypus Conservation Initiative

Small Budget Marketing

• Huds and Toke | Attention Experts
• You’ve Got Mail | Impero Group
• TikTok content creator program at The University of Adelaide | The University of Adelaide
• Early Bird | Surge Marketing
• Hawaiian Property Group | Wink & Hawaiian Property Group

Social Media Marketing

• More Than Human Campaign – PAW by Blackmores 
• Femme Connection | Attention Experts
•  A challenger brand determined to be unlike other banks – Great Southern Bank
• Navy Social Media Campaign 2023 | Defence Force Recruiting
• Video First Content Strategy | South Australian Tourism Commission & Lily Hoffmann & Grace Flynn
• TikTok content creator program at The University of Adelaide | The University of Adelaide

Sponsorship Effectiveness

• Watch it with Willies | Willie Smith’s Tasmanian & Lusy Productions
• Great Southern Bank’s Sponsorship of Carlton Football Club – Built for brand, designed for fans. | Great Southern Bank
• Aqium Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety, and Establishing Market Leadership | Ego Pharmaceuticals

Sustainability Marketing

• Lenovo Precious Metals | Lenovo ANZ & Herd MSL
• Let’s Get It Sorted Campaign | Department of Environment and Science, Queensland Government
• Wonder Recycling Rewards Program | 31ST & Goodman Fielder Pty Limited
• LINE Hydrogen launch and funding campaign | Compass Studio
• Let’s build a better world | Engine Group & Timber Framing Collective