PROMOTING EXCELLENCE IN THE MARKETING COMMUNITY SINCE 1982.
2023 AMI MARKETING EXCELLENCE AWARDS
Established in 1982 as the Hoover Marketing Awards, the AMI Marketing Excellence Awards has become one of the biggest programs on the Australian marketing calendar. For over 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
The Awards provides an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.
Enter bright and early today!
2023 AWARD CATEGORIES
The 2023 AMI Marketing Excellence Awards is coming back with some brand new categories, so explore them now and enter today!
CAMPAIGN CATEGORIES
Acquisition Marketing
Brand Revitalisation
Content Marketing
Creativity in Brand, Product or Service Marketing
Excellence in Customer Experience
Data & Insight Driven Marketing
Experiential Marketing
PR Campaign of the year
Loyalty & Retention
CAMPAIGN CATEGORIES
Not for Profit Marketing
Product or Service Launch or Relaunch
Public Sector Marketing
Purpose-led Marketing
Small Budget Marketing
Social Media Marketing
Sponsorship Effectiveness
Sustainability Marketing
SPECIAL
CATEGORIES
Certified Practising Marketer of the Year
Chief Marketing Officer of the Year
Emerging Marketer of the Year
Future Leader of the Year
Independent Marketing Agency of the Year
Large National Network Agency of the Year
Life Member Award
Sir Charles McGrath Award
Marketing Team of the Year
Marketing Campaign of the Year (Up to $1 million & 1 million and above)
2023 AMI AWARDS KEY DATES
Mark these dates so that you don’t miss out on any deadlines and openings for the 2023 AMI Marketing Excellence Awards.
15 February

15 March

31 May

August

12 October

RULES & ELIGIBILITY
The profession of marketing is evolving rapidly.
As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute’s Marketing Excellence Awards are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.
As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Awards provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.
The AMI aims to experience, promote, recognise and celebrate excellence in marketing practice.
ELIGIBILITY
Submissions are invited from individuals and organisations irrespective of turnover or industry, unless otherwise specified. Submissions are accepted from individuals and organisations operating within the APAC region or marketing campaigns executed for the region.
The entry must have been active within the period of 1 January 2022 to 31 May 2023.
Category descriptions are listed above and on the Awards platform, please log in to view descriptions on each category.
Awards will be presented to the organisation or person named in the entry form.
ENTRY COST
AMI Member Submission – $390 (inc GST)
AMI Member – CPM Submission – $310 (inc GST)
AMI Member – Future Leader Submission – $150 (inc GST)
AMI Member – Emerging Marketer Submission – $150 (inc GST)
*Includes discounts to the AMI Marketing Excellence Awards Celebration
Non Member Submission – $595 (inc GST)
Non Member – Future Leader Submission – $250 (inc GST)
Non Member – Emerging Marketer Submission – $250 (inc GST)
*Includes discounted entry to the AMI Marketing Excellence Awards Celebration
Are you submitting a few entries? Take advantage of the 4 for 3 offer, if you submit 4 entries you will only pay for 3. This will be automatically applied at checkout.
Early bird is available for submissions paid on or before 5pm (AEDT) 15 March 2023.
Early Bird AMI Member Submission – $290 (inc GST)
Early Bird AMI Member – CPM Submission – $260 (inc GST)
Early Bird AMI Member – Future Leader Submission – $100 (inc GST)
Early Bird AMI Member – Emerging Marketer Submission – $100 (inc GST)
*Includes discounts to the AMI Marketing Excellence Awards Celebration
Early Bird Non Member Submission – $495 (inc GST)
Early Bird Non Member – Future Leader Submission – $200 (inc GST)
Early Bird Non Member – Emerging Marketer Submission – $200 (inc GST)
*Includes discounted entry to the AMI Marketing Excellence Awards Celebration
To take advantage of the early bird offer you will need to submit your award entry but there is still time to perfect your submission! You will be able to make changes to your entry until the 31 May 2023.
We recommend putting place holders in your submission to take advantage of early bird, just don’t forget to put real information in your entry before entries close.
A late fee of $125 (incl. GST) will apply to entries paid after 5pm (AEST) 31 May 2023.
Life Member submissions have no submission fee and submissions for the Sir Charles McGrath Award are open to the AMI Board nominations.
CAMPAIGN CATEGORY SUBMISSION WEIGHTING
Categories are open to both B2C and B2B entrants. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.
Each nomination will be judged against the following criteria – for all categories:
- The extent to which the person, team or project has reflected the intent expressed in the category descriptor
- That entries show a clear alignment between the situational analysis, strategy, actions undertaken and outcomes achieved (against set goals and objectives). Judges will allocate scores across these dimensions.
- Evidence of commercial benefits to business and/or social impact; return on marketing expenditure and/or degree of social change
- Action-ability of results, including clarity of recommendations, relevance and feasibility of marketing initiatives
- Ethical practices
The Problem/Issue – 20%
maximum 200 words
The Solution – 40%
maximum 1000 words
The Result – 40%
maximum 750 words
Additional Benefits – no weightage
Additional information to support your entry, such as videos, images etc are strongly encouraged.
SPECIAL CATEGORY SUBMISSION WEIGHTING
Each Special Category has it’s own set of criteria and we recommend looking at the category description to determine what the judges will be looking for.
CREATING YOUR ENTRY
- Read the Terms & Conditions
- Read the Submission Criteria and Weighting guides on previous tabs
- Read the category descriptors on the Awards page when you log in
- Collect evidence of research, implementation strategies, evaluations and key outcomes
- Craft your submission based on the weighting guide and category requirements
- Upload your organisations logo and campaign image
- Upload any additional links, graphics or documents to support your entry
- If part of a client or 3rd party program complete the details of the external contact person for submission approval
- Complete the details of who will be collecting the award if you win
- Complete information for trophy/certificate
- Review your entry
- Submit – make payment to ensure your entry will be judged
- You will still be able to amend your entry until 31 May 2023
- Good luck!
CLIENT AUTHORISATION
If the award submission is on behalf of a client or part of a 3rd party program please ensure you have permission from the content owner as well as relevant contact details for a person in the organisation. This person will be contacted to provide authorisation for entry into the program prior to the submission moving into judging.
AWARDING PROCESS
Finalist Announcements
Announcement of finalists will coincide with the Marketing Excellence Experience events held across the country throughout July and August.
National Winners
The AMI Marketing Excellence Awards Celebration will be held on 12 October 2023 at Ritz-Carlton Hotel, Melbourne to announce and award the National winners of each campaign category.
Special Category winners will also be announced during theAMI Marketing Excellence Awards Celebration, with the Campaign of the Year winner selected from the 17 Campaign Categories.
Awarding of certificates and trophies will be as follows:
- Finalists – Trophy + Digital Certificate
- Category Winner – Trophy + Digital Certificate
- Special Awards Winners – Trophy + Digital Certificate
- Life Members & Sir Charles McGrath Winners – Framed Printed Certificate
There will only be National Winners for all categories
KEY DATES
15 February 2023 | Early Bird Awards Entries
15 March 2023 | Regular Award Entries
31 May 2023 | Award Entries Close
14 June 2023 | Award Entries Hard Close
1 June 2023 | Early Bird Celebration Tickets opens to the Public.
August | Announcement of National Finalists
12 October 2023 | AMI Marketing Excellence Awards Celebration


From Ordinary to Outstanding: A Guide to Award Submissions webinar
Are you considering entering the 2023 AMI Marketing Excellence Awards but not sure where to start with your submission?
Join the CEO of the AMI, Bronwyn Powell along with Alicia Beachley, CEO of April 5 Agency and Zeina Khodr, CEO of Paper + Spark at the From Ordinary to Outstanding: A Guide to Award Submissions on Thursday, 23 February at 11.30 am -12:15 pm AEDT.
Inclusive Awards Categories
This year, there are 17 campaign categories and 11 special awards categories. Submissions are open to any organisation regardless of the industry or sector you operate in. Rather than offering industry specific categories, entrants are encouraged to enter award categories most relevant to the nature of their entry.
MOMENTS OF THE 2022 AMI MARKETING EXCELLENCE AWARDS CELEBRATION




2022 AMI MARKETING EXCELLENCE AWARD BOOK
Read the sharing & stories of the national winners of 2022 AMI Marketing Excellence Awards to learn about their journey to winning.



2023 AWARDS FOR MARKETING EXCELLENCE PARTNERSHIP AND SPONSORSHIP
OUR TRUSTED PARTNERS & SPONSORS
If you would like to partner with AMI or become an award category sponsor, contact the AMI Awards Team by email at awards@ami.org.au. Click here for information about sponsorship and partnership opportunities.
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