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PROMOTING EXCELLENCE IN THE MARKETING COMMUNITY SINCE 1982.

2022 AMI AWARDS FOR MARKETING EXCELLENCE

Established in 1982 as the Hoover Marketing Awards, the AMI Awards for Marketing Excellence have become one of the biggest programs on the Australian marketing calendar. For over 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

The Awards are now part of the Marketing Excellence Showcase Program, a year-long Program which provides an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.

Submissions for the 2022 AMI Awards for Marketing Excellence are now closed.

2022 AMI Marketing Excellence Showcase

KEY DATES

Finalist Winner Announcement
26 July
 | SA Experience Event | RSVP
2 August | NSW Experience Event | RSVP
9 August | VIC Experience Event | RSVP
16 August | QLD Experience Event | RSVP
18 August | TAS Experience Event | RSVP
23 August |
WA Experience Event | RSVP

State & National Winner Announcement
20 October | Marketing Excellence Gala

2022 AWARDS RULES AND ELIGIBILITY

 

The profession of marketing is evolving rapidly. 

As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute's Awards for Marketing Excellence are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.

As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Showcase provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.

The AMI Awards is part of the 2022 AMI Marketing Excellence Showcase, the program which aims to experience, promote, recognise and celebrate excellence in marketing practice.

ELIGIBILITY

Submissions are invited from individuals and organisations irrespective of turnover or industry, unless otherwise specified. Submissions are accepted from individuals and organisations operating within the APAC region or marketing campaigns executed for the region.

The entry must have been active within the period of 1 January 2021 to 30 April 2022.

Category descriptions are listed above and on the Awards platform, please log in to view descriptions on each category.

Awards will be presented to the organisation or person named in the entry form.

ENTRY COST

AMI Member Submission – $390 (inc GST)
AMI Member - CPM Submission - $310 (inc GST)
AMI Member - Future Leader Submission - $150 (inc GST)
AMI Member - Emerging Marketer Submission - $150 (inc GST)
AMI Member - Student Achievement Submission - $99 (inc GST)
*Includes a complimentary ticket per entry to the Marketing Excellence Experience events and discounts to the Marketing Excellence Gala
Non Member Submission – $595 (inc GST)
Non Member - Future Leader Submission - $250 (inc GST)
Non Member - Emerging Marketer Submission - $250 (inc GST)
Non Member - Student Achievement Submission - $150 (inc GST)
*Includes discounted entry to the Experience Marketing Excellence events and the Marketing Excellence Gala 

Are you submitting a few entries? Take advantage of the 4 for 3 offer, if you submit 4 entries you will only pay for 3. This will be automatically applied at checkout.

 

Early bird is available for submissions paid on or before 5pm (AEDT) 28 February 2022.
Early Bird AMI Member Submission – $300 (inc GST)
Early Bird AMI Member - CPM Submission - $260 (inc GST)
Early Bird AMI Member - Future Leader Submission - $100 (inc GST)
Early Bird AMI Member - Emerging Marketer Submission - $100 (inc GST)
Early Bird AMI Member - Student Achievement Submission - $85 (inc GST)
*Includes a complimentary ticket per entry to the Marketing Excellence Experience events and discounts to the Marketing Excellence Gala
Early Bird Non Member Submission – $495 (inc GST)
Early Bird Non Member - Future Leader Submission - $200 (inc GST)
Early Bird Non Member - Emerging Marketer Submission - $200 (inc GST)
Early Bird Non Member - Student Achievement Submission - $130 (inc GST)
*Includes discounted entry to the Experience Marketing Excellence events and the Marketing Excellence Gala 

To take advantage of the early bird offer you will need to submit your award entry but there is still time to perfect your submission! You will be able to make changes to your entry until the 13 May 2022.
We recommend putting place holders in your submission to take advantage of early bird, just don’t forget to put real information in your entry before entries close.

A late fee of $125 (incl. GST) will apply to entries paid after 5pm (AEST) 29 April 2022.

Life Member submissions have no submission fee and submissions for the Sir Charles McGrath Award are open to the AMI Board nominations.

CAMPAIGN CATEGORY SUBMISSION WEIGHTING

Categories are open to both B2C and B2B entrants. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.

Each nomination will be judged against the following criteria – for all categories:

  • The extent to which the person, team or project has reflected the intent expressed in the category descriptor
  • That entries show a clear alignment between the situational analysis, strategy, actions undertaken and outcomes achieved (against set goals and objectives). Judges will allocate scores across these dimensions.
  • Evidence of commercial benefits to business and/or social impact; return on marketing expenditure and/or degree of social change
  • Action-ability of results, including clarity of recommendations, relevance and feasibility of marketing initiatives
  • Ethical practices

The Issue – 10%
maximum 200 words

The Solution – 40%
maximum 1000 words

The Result – 40%
maximum 750 words

Additional Benefits – 10%
maximum 250 words

Additional information to support your entry, such as videos, images etc are strongly encouraged.

 

SPECIAL CATEGORY SUBMISSION WEIGHTING

Each Special Category has it’s own set of criteria and we recommend looking at the category description to determine what the judges will be looking for.

CREATING YOUR ENTRY
  • Read the Terms & Conditions
  • Read the Submission Criteria and Weighting guides on previous tabs
  • Read the category descriptors on the Awards page when you log in
  • Collect evidence of research, implementation strategies, evaluations and key outcomes
  • Craft your submission based on the weighting guide and category requirements
  • Upload your organisations logo and campaign image
  • Upload any additional links, graphics or documents to support your entry
  • If part of a client or 3rd party program complete the details of the external contact person for submission approval
  • Complete the details of who will be collecting the award if you win
  • Complete information for trophy/certificate
  • Review your entry
  • Submit – make payment to ensure your entry will be judged
  • You will still be able to amend your entry until 13 May 2022
  • Good luck!
CLIENT AUTHORISATION

If the award submission is on behalf of a client or part of a 3rd party program please ensure you have permission from the content owner as well as relevant contact details for a person in the organisation. This person will be contacted to provide authorisation for entry into the program prior to the submission moving into judging.

AWARDING PROCESS

Finalist Announcements

Announcement of finalists will coincide with the Marketing Excellence Experience events held across the country throughout July and August.

State and National Winners

The Marketing Excellence Gala Ceremony will be held on 20 October 2022 at Dolton House, Jones Bay Wharf in Pyrmont, Sydney to announce and award the State and National winners of each campaign category. 

Special Category winners will also be announced during the Marketing Excellence Gala, with the Campaign of the Year winner selected from the 18 Campaign Categories.

Awarding of certificates and trophies will be as follows:

  • Finalists – Digital Certificate
  • State Winners – Trophy + Digital Certificate
  • Category Winner – Trophy + Digital Certificate
  • Special Awards Winners – Trophy + Digital Certificate
  • Life Members – Framed Printed Certificate

Please note that there will only be National Winners for the Special Categories.

KEY DATES

7 February – 2022 Awards early bird entries open

1 March – Regular submissions open

14 April– Award writing workshop

29 April – Award submissions close

July to August– Marketing Excellence Experience events

20 October – Marketing Excellence Gala

Campaign Categories

Acquisition Marketing

Brand Revitalisation

Content Marketing

Creativity in Brand, Product or Service Marketing

Customer Experience Marketing

Event or Experiential Marketing

Insight Driven Marketing Strategy

Integrated Marketing Communications Program

Loyalty & Retention

Market and Consumer Research

Not for Profit Marketing

Product or Service Revitalisation

Public Sector Marketing

Small Budget Marketing

Social Change Marketing

Social Media Marketing

Sponsorship Effectiveness

Student Achievement

Special Categories

Certified Practising Marketer of the Year

Chief Marketing Officer of the Year

Campaign of the Year

Future Leader of the Year

Life Members

Emerging Marketer of the Year

Marketing Team of the Year

Marketing Agency of the Year

Sir Charles McGrath Award

2022 AWARDS FOR MARKETING EXCELLENCE SPONSORSHIP

OUR TRUSTED PARTNERS & SPONSORS

If you would like to partner with AMI or become an award category sponsor, contact the AMI Awards Team by email at awards@ami.org.au. Click here for information about sponsorship and partnership opportunities.

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AWARDS PARTNER

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