The AMI Mentoring Program – Emerging Marketers provides aspiring emerging marketers with an opportunity to connect with senior marketing professionals, get valuable insight into the industry and develop their skills to give them a competitive edge in their careers.

Our mentors are Certified Practising Marketers (CPMs) who work across Marketing & Communications, Advertising, Media, and Professional Services. 

Mentees must be graduated and have 3-10 years of work experience.

Apply for the 2023 AMI Mentoring Program

We are proud of the community of marketing mentors, academic partners, and committee members who have supported the AMI Mentoring Program – Emerging Marketers during the last ten years. Over 250 people have invested in providing opportunities for emerging marketers to develop their skills and get valuable insights into the industry and their careers.

2023 AMI Mentoring Program – Emerging Marketers Fact Sheet

The AMI Mentoring Program – Emerging Marketers is a 7-month mentoring program designed to connect senior marketers with Australia’s emerging marketing talent.

Program Location
The AMI mentoring community has active Emerging Marketer networks in South Australia, Western Australia, Victoria, New South Wales, the Australian Capital Territory and Queensland.

For those in Tasmania and the Northern Territory, the AMI offers mentoring via virtual platform and management by an affiliate state.

  • Length of program: Seven months
  • Frequency of contact: Monthly (minimum)
  • Commitment: 2 hours per month (more if suitable)
  • Materials to Submit Monthly: Logbooks & Satisfaction Surveys
  • Recommended mode of contact: Face to face, virtual, phone, email
  • Program interaction
  • Paired exclusively with a mentor/mentee for the duration of the program
  • Program meet and greet event in each active state
  • Online learning platform containing; advice, tools and discussion points designed to enhance the mentor/mentee relationship
  • 7 online Topic of the Month networking events where you can address your questions to marketers from the top companies
  • Program Meet and Greet events for each State.


Program participants can determine their own direction of mentoring, however, the program will provide guidance focusing on 6 main areas: Self Assessment, Career Planning, Personal Brand, Networking Skills, Work/Life Balance and Workplace Politics.
  • February 2023: Applications open for Mentors & Mentees
  • 21 April 2023: Applications closed for Mentors & Mentees
  • 28 April 2023: Matching Process Concludes
  • 1 May 2023: Mentoring starts
  • 2 May 2023: Program Launch – Participants’ Online Briefing
  • May – November 2023: Topic of the month events  (every 2nd Tuesday of the month)
  • November 2023: Nationwide Program Wrap Up online event


  • Develop your skills to become a better mentor
  • Connect with the future marketing leaders of tomorrow
  • Network with emerging and senior marketers across different industries and sectors
  • Feel the challenge and excitement of working with a passionate marketer
  • Earn qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
  • Experience the reward of helping someone be the best marketer they can be




  • Exclusive connection with a senior marketer who can provide professional guidance and support for the duration of the program
  • Skills to support advancement to the next stage in your career
  • Actionable career insights into industry trends and the changing social and digital landscape
  • Network with your peers and marketers across different industries and sectors
  • Online forums to connect, engage and knowledge-share with other participants
  • Guided discussion topics relevant to progressing careers
  • Discounts on AMI curated workshops
  • Eligibility to enter as an Emerging Marketer of the Year applicant in the 2022 AMI Awards for Marketing Excellence


  • AMI Career Starter/Professional membership
  • Must have from 3-10 years of work experience in the marketing field
  • Must be graduated from an undergraduate or postgraduate program

2023 AMI Mentoring Program – Emerging Marketers


6 February 2023: Applications Open for Mentors & Mentees

21 April 2023: Matching Process Concludes Between Mentees & Mentors

1 May 2023: Mentoring Starts

2 May 2023: Program Launch – Participants’ Online Briefing

May – November 2023: Topic of the Month Event  (every 2nd Tuesday of the month)

14th November 2023: Nationwide Program Wrap Up Online Event

November 2023: Graduation and Network State Events


Become a Mentor for the 2023 AMI Mentoring Program – Emerging Marketers


Become a Mentee for the 2023 AMI Mentoring Program – Emerging Marketers

Previous Mentors


AMI Mentors are senior marketing professionals who are qualified Certified Practising Marketers. The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning. 


Jane Hillsdon

Managing Director

Kristie Atkins

Managing Director


Justina Gardiner

Head of Marketing & Communications

Alexei Domorev


Fiona Corsie

Head of Marketing & eCommerce

Karen Thompson

Communications Partner

Meredith Waterhouse

National Marketing Executive

Pamela Meagher

Digital Marketing Consultant

Michael Neale

Managing Director


Nicci O’Mara

Founder and CEO

Peter Stephenson

Managing Director

Victoria Turner

Managing Director 



AMI Mentoring Program – Emerging Marketers


Jane Hillsdon

Dragonfly Marketing

2021 Mentor

“One of the best things about being a mentor in the AMI Emerging Marketers program is that I have the great fortune of working closely with the next generation of ambitious and talented marketers. It’s a really rewarding experience to be able to provide guidance to someone at the beginning of their career. I also learned a lot about how as a senior marketer, I can help to provide the leadership and support that will be valuable to the marketers of the future to help them succeed.”

Chris Lawn


2021 Mentee

“I’ve gained a better understanding of some key career planning concepts, which has helped me to refine my goals. Being able to discuss each month’s topic with Kate has provided valuable extra insights. The saying ‘you get back what you put in’ has been very true of this program for me. Making detailed notes from my mentor catch-ups, program materials and the webinars has assisted me in taking on board what I’ve learnt.”

Kristie Atkins


2021 Mentor

“Not only is mentoring a great way to give back to the profession, it ensures you are building strong connections with the next generation of marketing leaders. AMI brings great structure to and support for the process. I would highly recommend the program to other Certified Practicing Marketers.”

Marcus Kirchner

Maggie Beer Products

2019 Mentee

“The Emerging Marketers Mentoring Program has been a valuable source of help to me during my first year of full-time work, with my mentor helping me talk through any of the challenges I was having, and getting the crux of issues causing these challenges.”

Alexei Domorev


2021 Mentor

“It is my first time participating in the program, but it has been a really enjoyable journey. One thing that I particularly like about the program is its flexible format. Very often our discussions will venture away from the monthly topic, but somehow it all ties together at the end. So, a big thank you to the team at the AMI who worked tirelessly behind the scenes to put this program together. It is a win-win-win for everyone involved.”

Emily Buchhorn


2021 Mentee

“The Emerging Marketers program has been an invaluable experience for my career development. The focus topics were insightful and relevant to the modern workplace and more importantly, my mentor became an invaluable supporter, leader and friend. I highly recommend the program for all”

A Word

From AMI Mentoring Program – Emerging Marketers Patron

“I’m really proud to be the patron of the AMI Emerging Marketers Mentoring Program. Mentoring is valuable for marketers at any stage in their career because it gives you a network and someone to lean on as well as additional support and that feedback loop which is invaluable for all marketers. For senior marketers looking to give back, get involved because what we might take for granted as marketers and as assumed knowledge isn’t actually and we can provide some great insights, council and leadership to our community and what that will do is give our whole marketing community, and more broadly Australia a better outcome. “

– Lisa Ronson