CORE MARKETING COMPETENCIES
Digital
Why is Digital more than just a marketing communications channel?
This core capability is about influencing the development of organisational digital strategy in terms of its impact on structure, culture, and strategic plans, and implementing digital transformation in line with the needs of the customer. For today’s marketers to be successful they need expertise in digital marketing, including, social media, search engine optimisation (SEO), search engine marketing (SEM), and website development. Ensures the approach is consistent and fully integrated into business and marketing plans. Includes the development of a digital communications plan. Include skills and experience in e-commerce.