How to Create a Custom GPTs | 2 x 90 min Skills-Lab | Online Live
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
Marketing doesn’t have a credibility problem, it has a communication one. This webinar shows marketers how to command attention, influence executives, answer tough questions, and present with authority so ideas get funded, respected, and acted on.
Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.
Brand strategy still matters, but it must evolve. This webinar explores how to build enduring brands in a world shaped by digital, data and AI, showing which fundamentals remain timeless and how to apply them for real commercial impact today.
Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.
If your strategy cycle feels more like an annual ritual than a growth engine, this session will help you reset. Gain practical tools to spot emerging opportunities, challenge assumptions, and make sharper strategic choices before disruption forces them on you.
Manage Facebook and Instagram from one place with confidence. Learn how to use Meta Business Suite to plan and schedule content, manage messages and ads, track performance, and streamline your workflow — saving time while improving consistency and results.
Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.
webinar explores four major shifts reshaping digital marketing: AI-driven search, broken attribution, new AI ad platforms, and the rising value of human brands. Gain clarity on what is changing and practical direction on what to do next.
How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.
Move beyond dashboards and metrics to build deeper customer insight. Discover how qualitative research, audience analysis and semiotics uncover the cultural context behind behaviour, helping marketers develop stronger marketing strategy, audience understanding and brand experiences that resonate.
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).