Marketing Courses
Training Calendar

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

Move beyond dashboards and metrics to build deeper customer insight. Discover how qualitative research, audience analysis and semiotics uncover the cultural context behind behaviour, helping marketers develop stronger marketing strategy, audience understanding and brand experiences that resonate.

Join us for an enriching half-day workshop dedicated to crafting and implementing a comprehensive LinkedIn strategy tailored for both personal and business brands!

This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.

Build practical persuasion skills to influence decisions with confidence. This half-day masterclass explores how people think and decide, helping you reduce resistance, strengthen authority, and structure conversations that gain buy-in at work every day.

Master the art of negotiation across your working life. Learn how to prepare, build rapport, handle key moments, and influence outcomes with confidence. Gain practical tools and insights to navigate conversations, strengthen your position, and achieve better results.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.

This masterclass is essential for marketers looking to enhance their financial acumen and make more informed decisions. It offers practical tools and insights, empowering participants to confidently interpret financial data and apply their learning in real-world scenarios.

AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.

Keen to learn more about digital? This practical 4-hour online workshop will give you the fundamentals to get started with digital marketing.

Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.

Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.

Sharpen your thinking in this workshop. Learn to spot cognitive biases, challenge assumptions, think scientifically, and make better decisions. Gain practical tools to boost critical thinking, problem-solving, and decision-making at work and in life.

Get hands-on with modern SEO in this practical workshop. Learn how to rank on Google, appear in AI search tools like ChatGPT and Perplexity, and future-proof your strategy. Explore real tools, live demos, and actionable tactics you can apply straight away.

Master modern search and conversion in this hands-on workshop. Learn SEO, GEO and AIO strategies to boost visibility on Google and AI platforms, then turn traffic into leads and sales with practical CRO tools and data-driven insights you can apply immediately.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.

Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.