The NSW Government, in collaboration with creative production company Entropico, has launched a campaign aimed at raising awareness and understanding of coercive control.
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Arktic Fox research finds sales teams over reliant on traditional methods
Arktic Fox has published its ‘Sales in Focus ’24’ report, revealing that sales teams still heavily rely on traditional outbound sales methods to generate leads, even though 60% of buyers now initiate their purchasing journey online.
Getting a level-headed view on brand payback: How Intrepid’s GM of global brand is using data and insight to light the path towards a $1.3bn revenue future
A year on from rolling out a brand tracking tool and adopting aided awareness as its business-wide guiding light for measuring improvement, Intrepid’s global GM of brand, Natalie Placko, couldn’t be happier with the significant role the insights have in demonstrating the value of brand investment. From earning more time in front of the board to a significant positioning strategy project as well as differentiation plan, insights are informing decision-making that she’s confident can ensure the travel company meets its ambitious 2030 strategy of $1.3bn in revenue via 600,000 customers in the next six years. Here, the brand chief talks through the dos and don’ts of building data literacy and avoiding “blow ups” around the insights such tools can uncover.
Bonza enters voluntary administration, grounds fleet amidst stakeholder discussions
Fledgling budget airline Bonza Aviation yesterday entered voluntary administration after halting all flights on Monday.
Travel brands spending big on marketing to attract Aussie tourists : Nielsen
New data from Nielsen has revealed that travel marketing budgets are on the rise, jumping 8% compared to the last quarter, as 76% of Australian consumers planning to travel domestically in the next 12 months, and 52% looking to go overseas.
Fixx Nutrition celebrates Gold Coast Marathon partnership with new flavours
Australian sports nutrition brand, Fixx Nutrition, has launched three new flbours to its Gel X Pro range in celebration of its third year of partnership with the Gold Coast Marathon. Fixx Nutrition is the Official Sports Nutrition partner for the 2024 Gold Coast Marathon.
Woolworths suspends Everyday Pay QR checkout amid phishing scam concerns
Woolworths has confirmed it has paused the Everyday Pay QR checkout experience for participating customer loyalty program members after a small number of customers were hit by what’s been labelled a highly sophisticated phishing scam.
DiDi appoints ex Disney marketer to head brand marketing in ANZ
Australia’s second-largest rideshare platform, DiDi, has announced the appointment of Tim Farmer as its new Head of Brand Marketing for Australia and New Zealand.
HOKA steps up as principal partner for Sydney Half Marathon
The Sydney Half Marathon has a new principal partner, with global footwear brand, HOKA, to take over the event’s naming rights from The Sydney Morning Herald.
Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra on privacy review’s ‘personal information’
Forget cookies, regulatory risk is live and legal for marketers, publishers and the media, martech and adtech supply chain. Peak industry groups are responding to economic analysis commissioned by the Attorney General’s department on the cost to implement what some say are hardening privacy reforms, including tightening rules on geo-location and what constitutes personal information. Data brokers like Woolworth’s-owned Quantium, however it may protest to the contrary, will also find out within weeks if not days whether their arguments hold regulatory water – and it will likewise be an anxious wait for loyalty operators and their retail media progeny as privacy and consumer advocates successfully displace industry within Canberra’s sphere of influence. Across the pond, the US Justice Department and Federal Trade Commission have seemingly decided to try and break up Google in a series of lawsuits. So if you’re planning major martech, CX, adtech and data investments, privacy experts suggest holding fire – and get to grips with what is about to hit. There’s massive change in play, with day-to-day movement. Here’s the latest from experts Peter Leonard, Ricky Sutton, Laurel Henning and Chris Brinkworth – with least regrets actions for brands, publishers and pretty much any business turning over north of $3 million.