Estée Lauder Companies (ELC) and Microsoft have expanded their global strategic partnership with the launch of an AI Innovation Lab to foster closer consumer connections and increase speed to market with local relevance.
Author: admin
Mastercard appoints Florencia Aimo to lead integrated marketing and communications in Australia
Mastercard has announced the appointment of Florencia Aimo as Vice President, Integrated Marketing and Communications, Australia. In her new role, Aimo will lead Mastercard’s marketing efforts across Australia, New Zealand, and the Pacific Islands. She will manage a team of ten, responsible for delivering consumer and B2B marketing, sponsorships, merchant partnerships, and communications.
News Corp to publish ‘The Lost Letters’ from Aussie Diggers on Anzac Day
News Corp Australia’s state and regional mastheads will publish ‘The Lost Letters’ to commemorate Anzac Day on Thursday, April 25, bringing to life the words of Diggers not heard in over 100 years.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
Intrepid Travel, a B Corp-certified leader in responsible travel, has promoted Yvette Thompson into the newly created role of General Manager Sales and Marketing ANZ.
Australians rank education low in Federal Budget priorities, reveals Forethought study
A fresh study by Forethought has revealed only 3.3% of Australians rank education as a top priority for the Federal budget, and that education is falling well behind areas such as cost of living (53%), healthcare (13%) and housing (13%) in terms of priority.
Insights Exchange sheds light on top concerns of Australian consumers in Trendspotting 2024 study
New data from Insights Exchange, a leading authority in Australian demography, has revealed the top concerns affecting Australian consumer behaviours. The data, part of a report titled ‘Trendspotting 2024’, goes beyond expected issues such as rising living costs, climate change, and healthcare affordability, to highlight other deeply concerning issues for Australians.
The battle to get past last-touch attribution: Michael Kors backs market mix modelling and multi-touch attribution trial to make smarter bets, faster
Despite great in-house analytics capabilities and the will to bring insight to marketing planning, channel optimisation and reporting, designer retail brand Michael Kors has struggled to get past outdated last-touch attribution modelling. Which is why VP of global analytics, Manuel Neto, was keen to be one of five brands trialling a platform combining market mix modelling (MMM) and multi-touch attribution (MTA). “It’s been one of the most transformational, reassuring journeys we have been on,” per Neto, with teams now modelling a hundred scenarios in 20 minutes versus two in 40 hours, and better able to make seasonal product calls, faster. “For me, efficiency is money. If you’re able to act faster you’re able to get competitive advantage faster. As a consequence, KPIs will improve.” He wants to make the trial permanent.
BMW Group appoints Alexander Brockhoff as ANZ general manager for MINI brand
BMW Group has confirmed Alexander Brockhoff as the new General Manager for its MINI brand in Australia and New Zealand, effective from May 2024.
Decoding the ‘Science of Loyalty’: Intuit Mailchimp’s new report reveals tactics to foster brand loyalty
Intuit Mailchimp has unveiled a new report titled ‘The Science of Loyalty’, which delves into the factors that influence consumer behaviour and decision-making towards brand loyalty. The report offers 12 actionable tactics that brands and marketers can employ to cultivate loyalty among their customers.
SodaStream’s Earth Day celebration: A new sustainable sparkling water maker
SodaStream, the self-proclaimed ‘#1 sparkling water brand’ globally, is marking Earth Day with a sustainable update to its top-selling sparkling water maker, the Terra, which now features an outer shell crafted from 50% recycled materials.