Meat & Livestock Australia’s (MLA) latest annual Summer Lamb Campaign released earlier this month might have resulted in one-third of viewers claiming they’re more likely to purchase lamb after watching the ad, yet the differences between the demos is stark.
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RMIT marketing experts suggest brands like Woolworths are adopting an ‘activism without activism’ approach to Australia Day
Major brands including Woolworths, K-Mart and Aldi have been increasingly distancing themselves from contentious dates such as Australia Day. According to RMIT marketing experts, such brands are remaining quiet on their social alliances to avoid backlash.
Meltwater: Australian Open 2024 delivers increased social media buzz and plenty of brand mentions
The 2024 Australian Open tennis tournament has generated more social media buzz than the previous year, with a daily average of 63.3K mentions, up from 63.2K in 2023. And through all the posts on players, there’s plenty of brand mentions in the mix.
Woolworths CEO responds to backlash over decision to not stock Australia Day merchandise
Woolworths CEO, Brad Banducci, has responded to the backlash following the company’s decision not to stock specific Australia Day themed merchandise in the lead-up to 26 January 2024, stating it was not an attempt at cancelling the annual day.
Big4 Holiday Parks amplifies ‘go big’ brand platform with Pangea
BIG4 Holiday Parks has expanded its ‘GO BIG’ brand platform, introducing the BIG4 Park Ranger and a series of ‘Top Tips’ videos via Pangea.
What consolidation? Martech spending accelerates hard as agency holdco majors sprint to front-run next boom
Annual marketing technology investment is set to hit US$216bn within the next three years – up from US$131bn in 2023 – a growth curve twice as steep as general IT spending. Yet Forrester’s latest report also says most marketers are still looking to consolidate their tech infrastructure. So what gives? It turns out brands are more focused on functional consolidation rather than vendor consolidation. The problem however remains the integration challenge, an area traditional marketing cloud big guns like Adobe and Salesforce are increasingly investing in. Where all that money’s headed has not gone unnoticed by global comms holdcos like Havas, IPG, and WPP, all of whom have been busily restructuring during the last year in a bid to front-run the next big wave of investment.
Google Pixel partners with Tennis Australia for unique fan experience
Google Pixel has announced a partnership with Tennis Australia, becoming the Official Smartphone and Camera of the Australian Open and serving up a new content-based offering to fan.
Heightened scrutiny and AI evolution coming to communications landscape in 2024, Sefiani forecasts
Reputation management will be more important than ever in 2024 as the AI conversation evolves, democracy faces its biggest test and trust and transparency take centre stage for consumers, Sefiani Communications Group predicts.
Binge and Budgy Smuggler team up for limited-edition 'Ted' swimwear
In a unique collaboration, streaming service BINGE and Australian swimwear brand Budgy Smuggler have joined forces to release a limited-edition pair of Men's Budgy Smugglers.
CMOs calling time? Customer chief Stuart Tucker exits Hipages to become Hourigan headhunter, predicts senior marketer shake-up as remits explode 10x, 'grind' bites
Hipages Chief Customer Officer Stuart Tucker is swapping the tradie marketplace for the talent marketplace. The former Commbank, Aussie and Optus marketer is joining executive search firm Hourigan International and expects brisk trade at the top end of town as CMOs question the "grind" amid exploding remits while businesses eyeing growth shoots seek creative analytical problem solvers – skillsets increasingly prized. For marketers ultimately eyeing the C-suite, Tucker warns it's neither for the faint-hearted nor narrow specialists, and predicts radical change.