Growing complexity of the CMO role and the realisation of the dream of having a seat at the boardroom table has brought with it a growing remit and demanding role that requires ever-more support. It’s also generating plenty of burnout and skills gaps. Enter Tumbleturn’s new fractional CMO service, capitalising on an increasingly popular construct and resource modelling approach with a specific focus on providing a 2IC to existing CMOs or a strategically-minded marketing resource to cash-strapped CEOs and executive teams.
Author: admin
Coles CEO Leah Weckert challenged on customer value, supplier fairness and business efficiency in senate Supermarket inquiry
Following the contempt of court threats that pervaded the morning of the current Senate Inquiry into Supermarket Prices against Woolworths CEO, Brad Banducci, for his failed attempt to answer the first question on the return on equity, it was a slightly less heated but lengthy 3-hour grilling of Coles CEO, Leah Weckert yesterday afternoon.
McDonald’s revives iconic Big Mac chant with an AI twist and Snapchat-led promotion
McDonald’s Australia, in collaboration with DDB Sydney, adam&eveDDB, and OMD, has launched the second phase of its integrated campaign for the Big Mac, dubbed ‘The Original Mouthful’.
Stigma Health and HUD app join forces for STI Awareness Week 2024
Stigma Health, Australia’s largest online sexual health clinic group, is joining forces with casual dating app HUD for STI Awareness Week 2024. The partnership aims to educate and empower app users about their sexual health and wellbeing. Stigma Health will provide researched, expert content to ensure readers are well-informed and confident in looking after themselves.
Paramount+ kicks off ad tier sales but eschews Amazon, Binge approach for no customers at launch, bundles TV, BVOD, ‘lower ad load than rivals’ streaming package – and leaves wriggle room outside of OzTam
Paramount+ is officially in market with an ad-funded streaming play but is keeping numbers tight. Initially audiences will be low, because it’s eschewing the Amazon Prime-Binge approach and building from scratch instead of rolling over streamers unless they pay more for no ads. It’s also selling streaming ads as a bundle across the broader businesses, though sales chief Rod Prosser said standalone programmatic buys will follow “this year”. Ad loads will be lower than rivals, per global global ad sales boss, Lee Sears, and he claimed that what its rivals are lacking – sales tech and infrastructure – will provide competitive advantage alongside content ownership and local variants of global integration opportunities. On measurement, Prosser’s not wedded to OzTam alone.
Gregory Jewellers sparkles with new digital platform
Luxury jewellery brand Gregory Jewellers has unveiled a comprehensive digital platform, developed by independent digital agency, Wonderful.
They’re Australia’s Top 25 best places to work… unless you consider gender base salary pay gaps important
The vast majority of the companies on LinkedIn’s 25 Top Companies 2024 list which was released yesterday have Base Salary Gender Pay Gaps significantly outside of the Workplace Gender Equality Agency’s recommended +/- 5 per cent range, including 9 of the top 10.
ANZ revamps Falcon campaign in new work from Special
ANZ has reimagined its historic Falcon brand campaign, placing a renewed emphasis on personalised customer protection in new work launched over the weekend.
Shopify APAC director of marketing exits
Robin Marchant has confirmed his departure from Shopify after a more than four-year tenure as director of marketing for APAC.
‘Media ecologist’ Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence before ‘rebirth’ of ad business
Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be entirely machine-led. By 2030, he reckons “80 per cent or more of all media planning and buying will be done without human intervention or without the necessity of humans”, with major implications for jobs. Meanwhile, AI is already being turned in on itself to spotlight where the money is being wasted amid a “programmatic backlash”. The “machines are actually checking on machines,” says Myers, “increasingly, humans are out of the mix.” He forecasts an incoming wave of consolidation across major media companies and a “collapse of the programmatic marketplace”. For agencies, “the re-emergence of consolidated agencies”, i.e. creative and media back together, “is the big story of 2025-26”. Myers thinks generative AI will force that toothpaste back into the tube. “So I believe in 2024-25, we’re going to see massive consolidation, massive contraction, and then in 2025, 26, 27 a rebirth of the advertising business.” But 2025, he warns, will be tough, with a “reasonably massive cutback in spending as marketers work out what is working, and what is not”.Plus Myers – who likewise called out retail media’s impact early – sees a “can of worms” for the sector as journalists and analysts uncover instances of arbitrage of non-retail inventory within some retail media networks. He also has reservations on the surge by media owners into data clean rooms – Disney alone is operating 100-plus – “Who is cleaning the data? Who is validating that it is clean?”Meanwhile, Myers thinks Accenture’s “quiet” ascendance to become a top tier digital media buyer likewise warrants greater scrutiny.