The Federal Court has found that Latitude Finance Australia and Harvey Norman engaged in misleading conduct and made false or misleading representations in a widespread advertising campaign for a 60-month interest-free and no deposit payment method.
Author: admin
Conversion rates for ‘the easiest product not to buy’ power 20% after marketing stack overhaul at Personalised Plates Queensland
Personalised Plates Queensland (PPQ) has overhauled its data-driven approach to marketing on top of a new platform implementation built upon Tealium, Dotdigital and Craft CRM. It’s part of a wider change which has also seen the creation of a digital experience team inside the group. And they are getting wins on the board with strong conversion rates and much higher visibility over the audience thanks to much more sophisticated approach to analytics.
Prompt like a boss: Deloitte says 70% of staff reported “meaningful” productivity improvements three months into company wide generative AI rollout
Searching internal and external sources and conducting research, analysing documents and data, and creating summaries and outputs from analysis performed topped the use cases in a huge company wide generative AI rollout at Deloitte for its in-house house MyAssist agent. And the consulting firm is touting significant self-reported productivity improvements for the 10,000 staff who engaged with the service.
Blackmores CMO wins marketing chief of the year, Paper + Spark director awarded CPM top gong and Thinkerbell, CulturalPulse and Seek Marketing all winners at the 2024 Australian Marketing Institute Marketing Excellence Awards
Blackmores chief marketing and innovation officer, Joanne Smith, has taken the crown as Chief Marketing Officer of the Year and Seek Marketing has been named Marketing Team of the Year at this year’s Australian Marketing Institute (AMI) Marketing Excellence Awards gala in Melbourne.
Rebecca Darley exits Domain for new gig, to replace John Casey as TPG Telecom CMO
TPG Telecom has appointed Domain’s chief marketing officer Rebecca Darley as the telecoms new top marketer, with a remit that spans Vodafone, TPG, felix, iiNet, and Lebara.
Guide Dogs NSW/ACT debuts ‘Boundless’ workshops to foster digital inclusivity
Guide Dogs NSW/ACT is set to launch its ‘Boundless’ Workshop series, aimed at transforming the online industry’s approach to digital accessibility.
Meat & Livestock Australia unveils new brand campaign for Aussie beef
Meat & Livestock Australia (MLA) has launched a new brand campaign for Aussie Beef, created by The Monkeys, part of Accenture Song, and directed by The Sweetshop’s Damien Shatford.
How brands, agencies can give a XXXX by reframing climate change narrative
There’s an urgency to dealing with the world’s climate crisis, but can the ad industry drive actual change? At SXSW, 42North Consulting’s Kiranpreet Kaur Dhillon and B Lab Australia’s Andrew Davies shared why they don’t believe the compulsion for claims is a good idea for brands anymore – and what they believe is the story necessary for advertisers and agencies to tell when it comes to climate.
Robot chicken: Qantas exec reveals three AI customer experience experiments
Qantas’ brand has taken a roasting in recent years. But thanks to artificial intelligence, it’s no longer serving up dry chicken. Since taking the helm from Alan Joyce, new chief Vanessa Hudson has made customer experience key to the trust rebuild – and AI is playing an increasing role. Scott Wilkinson, executive manager, digital and direct customer experience, outlined three early CX use cases during a panel discussion at SXSW this week: Ticketing; giving customer agents additional firepower; and spotting and solving problems and complaints – e.g. paltry poultry – as they emerge rather than months later.
UPDATED: Dan Lacaze shares why he’s shifting gears from Optus to Telstra
Dan Lacaze, a former key player at Optus, is set to take on a new role at Telstra as the General Manager of Retail Marketing & Merchandising.