The Federal Court has imposed a $9 million penalty on Webjet for making false or misleading statements regarding airfare prices and booking confirmations. The travel services provider admitted to misleading consumers by advertising airfares that did not include compulsory fees via its website, promotional emails and social media posts between 2018 and 2023.
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Medibank confirms former Swinburne Uni marketing chief Carolyn Bendall as interim CMO
Medibank has recruited former Swinburne University marketing chief, Carolyn Bendall, as interim CMO, a role left vacant since the tragic passing of Lisa Ronson last November.
New brand playbook: How Zyrtec and Publicis put engagement before blunt reach, printed a kids storybook, hired a ‘mumfluencer’, pumped sales 24%
Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with “mumfluencer” Phoebe Burgess and a tight paid-owned-earned strategy has boosted unit sales 23.9 per cent and acquired 24,000 new household customers within 12 months, rapidly driving market share gains. It’s a literal textbook example of consumer insight to brand action to execution – and marketing manager Simone Tawadros and Publicis Collective chief client officer, Helge Gruettke are already planning the next chapter.
Former marketing leader Andrew Howie gets Gallant, sets up creative consultancy to tackle dull advertising
Former Taco Bell, Amazon and Meat and Livestock marketer, Andrew Howie, has debuted his own agency with the aim of helping CMOs make “advertising more interesting” through more concerted creative efforts.
Wattie’s extends ‘Feed the Love’ platform with integrated delivery campaign targeting young Kiwis
Kraft Heinz’s frozen meals brand, Wattie’s, has launched a new integrated campaign aimed at young New Zealanders. The campaign is creatively led by brand activation agency Curious Nation in collaboration with Kraft Heinz’s internal agency, The Kitchen.
Monash Uni recruits former NAB personal banking lead as exec director of marketing
Donna Pidduck has switched banking for the tertiary textbooks, joining Monash University as executive director of marketing.
From ‘stale’ to ‘fresh’: Subway’s Titeica on the 5-year brand overhaul that delivered a 41% CAGR and made the footlong cool again
Subway ANZ has staged a major comeback under marketing boss, Rodica Titeica, who joined in 2020 with a mandate to revive a legacy brand losing ground in a crowded QSR market. With a ‘Team Fresh’ model built via Publicis Groupe, Subway tackled entrenched perceptions through emotionally charged, fame-building creative, putting 9-metre footlong sub boat on Lake Wakatipu, switching up festive messaging with Cookie-mas and re-invigorating the lunchtime rush. A return to the ‘Eat Fresh, Feel Good’ brand promise, plus razor-sharp targeting, delivered more than 40 per cent annual growth in brand recall between 2022 to 2024, driving consideration up 29 per cent and conversation 237 per cent. The marketing metrics are translating to the bottom line too, with ANZ now one of Subway’s top-performing markets globally. It’s chalked up a 41 per cent CAGR over the last five years, and weekly average restaurant value is up 11.75 per cent. With franchisees and execs onboard, Titeica reckons there’s even more “sustained growth to come”.
Hays Salary Guide reveals marketers, media rate highest on dissatisfaction levels against sluggish wage growth, tough job conditions
Marketing professionals are among the roles facing rising dissatisfaction and low economic confidence as Australia’s salary landscape becomes more polarised than ever, according to the latest Hays Salary Guide.
Nemiroff partners with Wallaroos ahead of Rugby World Cup
Ukrainian vodka brand Nemiroff has partnered with the Australian national women’s rugby team, the Wallaroos, following the launch of Nemiroff De Luxe in Australia last year. The brand positions itself as one of the world’s fastest-growing spirits brands, with a presence across five continents.
Ipsos Indigenous Issues 2025 report: Symbolic gestures lose favour, tangible action still of interest
Ipsos’ Indigenous Issues 2025 report has warned reconciliation efforts in Australia are facing significant headwinds as public interest slides from 56% in 2023 to 47% this year.