Flynn Group has appointed Corina Black chief marketing officer of Wendy’s in the Asia Pacific region, following the US franchisee operator’s launch of the quick service restaurant’s first Australian store in January.
Author: admin
Diageo Australia appoints new marketing and innovation director, strengthens exec team with new supply chain, HR, corporate relations leads
Diageo Australia has made significant changes to its executive leadership team, appointing three new directors including a new marketing and innovation chief, and expanding the role of an existing executive.
MINI Australia names Lune founder Kate Reid as brand ambassador for John Cooper Works
MINI Australia has announced former Formula 1 aerodynamicist and founder of Lune Croissanterie, Kate Reid as a brand ambassador for its John Cooper Works model.
TAL partners with Heart Foundation, launches HeartChecker campaign
Australian life insurer TAL has signed a new three-year partnership with the Heart Foundation, marking the initiative with a new awareness campaign featuring resources developed by the heart disease prevention and research funding authority.
Australians choose regional destinations for Easter travel: Boomtown research
Regional Australia has emerged as a popular destination for Australian travellers during the Easter break, according to new research from regional media collective Boomtown.
Two-thirds of APAC B2B marketers challenged to identify buying groups, reveals new report
Two-thirds (68%) of APAC marketers lack an effective process for identifying buying groups, a significant hurdle in their marketing efforts.
Lextech appoints Rafe Berding as chief growth officer to boost customer engagement and innovation
Australian banking software provider Lextech has named Rafe Berding as Chief Growth Officer, in an strategic appointment to enhance the fintech’s customer growth, engagement, and innovation.
MMM-multitouch data lessons: Coping with 50% footfall drops, predicting the next one and why Michael Kors is betting on under 12-month payback from combined MMM-MTA rollout
Eighteen months on from signing up to pilot Adobe’s Mix Modeler Solution, fashion brand Michael Kors has thrown down the dollars and is rolling out the platform globally to execute marketing mix modelling and multi-touch attribution in one. For VP of global analytics, Manuel Neto, resetting team expectations and change management culturally and operationally is vital to ensure the new MMM and MTA approach sticks and delivers better marketing effectiveness. That requires empathy – and allowing people “the odd cry in the bathroom”, Neto says – as teams adjust to the modelling’s outputs and their channel preferences are tested. But with economic and political volatility in the US leading to declines in store footfall traffic of up to 50 per cent where there are higher concentrations of immigrant populations, Michael Kors has also had to learn how to factor in data on unique macro conditions to avoid reading market conditions and customer sentiment wrong. Yet here too lies an opportunity to rethink marketing messaging, media and campaigns and show customers the brand cares, Neto says.
Guy Pearce narrates film marking 100-years of partnership between Ford Australia, Geelong Cats
Ford Australia and the Geelong Cats are commemorating a century-long partnership, recognised as the longest-running partnership in professional sport, with the launch of a new film titled ‘Forever Ford’.
Clorox Australia faces $8.25 million penalty for breaching consumer law with misleading ‘ocean plastic’ claims
The Federal Court has ordered Clorox Australia to pay $8.25 million in penalties following misleading claims about its GLAD products being made from ‘ocean plastic’. The court found that Clorox breached Australian Consumer Law between June 2021 and July 2023 by falsely representing that certain GLAD products contained at least 50% recycled ocean plastic.