Total Image Group (TIG), a family-led business with 18 years of experience in custom-branded uniform design and 40 years in textile manufacturing, has launched a new uniform featuring a ‘double denim’ look.
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Metcash to acquire three businesses in strategic expansion plan
Metcash has announced its plans to acquire three businesses: Superior Food, Bianco Construction Supplies, and Alpine Truss. This move is expected to bolster Metcash’s growth strategy, diversify its portfolio, and provide the company with a stronger growth trajectory.
Rollin’ Insurance on the hunt for a new head of marketing
ROLLiN’, the insurance brand owned by IAG targeting young Australians, is currently seeking a new Head of Marketing.
Airwallex accelerates into Formula 1 with multi-year partnership with McLaren Racing
Melbourne-based fintech firm Airwallex has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond.
SMI Ad spend trends 2023: December back 9.1% as $100m government spending withers, 2023 CY off 2.7%; OOH, digital growth hot spots
SMI has unveiled its ad spend trends for December 2023 and the calendar year 2023 which shows ad budgets from media agencies in December fell 9.1% – total ad spend in 2023 was 2.7% less than the previous year although it was the second-largest annual ad spend ever recorded.
ME Bank’s ‘do-gooders’ campaign: A new spin on charitable giving
ME Bank has unveiled a new marketing campaign, ‘Do-Gooders’, aimed at promoting its suite of charity-linked Visa debit cards, digital app (ME Go), and bank accounts (SpendME, HomeME, and SaveME).
Innocean and AMCS amplify ‘Voice of the Sea’ with new book and educational drive
Innocean, in collaboration with the Australian Marine Conservation Society (AMCS), has launched a new initiative as part of their ARIA-award winning campaign, ‘Voice of the Sea’.
Crown Resorts reshapes remits, appoints former Coles Liquor and Reece CMO as new group marketing chief as Keighery ditches Optus job for Qantas
Danielle Keighery’s last-minute backflip on joining Optus in favour of becoming the new group leader for corporate affairs at Qantas comes as her former employer, Crown Resorts, rounds out a major reshaping of its functional remits with new group executive GM of brand and marketing, Yolanda Uys. The former Coles Liquor, Reece, Cussons and Cadbury’s marketer takes the reins from Adam Ballesty, the former Domino’s and Diageo CMO who had joined Crown Resorts last April and helped execute the new brand platform, ‘Here’s where things get interesting’. Ballesty left before Christmas.
Lessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose’ mission; ESG now corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for marketing influence in c-suite – Institute for Real Growth
50 Australian CMOs have just been briefed on a “massive opportunity” for marketers to increase influence and impact with executive leadership colleagues via ‘humanised growth’. How? By offering their strategy and insights nous to help build out divisional and all-of-company stakeholder-employee management blueprints and programs. But it’s crucial to avoid making those cross-departmental overtures appear a land-grab, says former Unilever marketer turned Institute for Real Growth (IRG) co-founder Marc de Swaan Arons. In town with the IRG’s latest study across 475 CEOs, CFOs, CCOs, CMOs and HR chiefs, he rejected the idea that marketers are too crunched by exploding remits to drive higher order value creation by breaking down silos – they have teams to do the tactical legwork, he suggests. He’s also scathing on misguided purpose and ESG, which has trapped his former employer in the past and is acquiring “Voldemort” status among boards. Corporate purpose, he says, is not social purpose – and is a cornerstone of the IRG’s five-point plan to drive ‘Humanised Growth’. The likes of Suncorp and CMO Mim Haysom, reckons de Swaan Arons, are nailing it.
Lessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose’ mission; ESG now corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for marketing influence in c-suite: Institute for Real Growth
It’s not often Suncorp’s CMO Mim Haysom is mentioned in the same conversation as Leonardo da Vinci but the latter’s rare ability to combine creative and analytical thinking is what 50 Australian CMOs working with WPP were briefed on recently as the next frontier for business growth and their own professional cred and advancement.Indeed, Marc de Swaan Arons, a former Unilever marketer who co-founded the non-profit Institute for Real Growth (IRG) – backed globally by Google, Meta, WPP and Tata Consulting – says there’s a ‘massive opportunity’ for marketers to increase influence and impact with executive leadership colleagues via ‘humanised growth’. How? In this instance, it’s by customer-minded marketing bosses offering their strategy and insights nous to help build out divisional and all-of-company stakeholder-employee management blueprints and programs. It may seem fanciful and foreign to already stretched marketing remits but a new global study by IRG across 450 CEOs, CFOs, CMOs and HR leads suggests the notion would be welcomed by company leaders and seen as a credibility enhancer for marketers – if they don’t turn it into a land grab on colleagues.Suncorp’s Haysom and Piedmont Healthcare’s CMO Douwe Bergsma (US) are already front-running the trend, says de Swaan Arons, who also injects some cool pragmatism into the ESG, DE&I and purpose programs often championed by marketing teams. He cites the raging success and subsequent reality check for marketers working on Dove’s acclaimed Campaign for Real Beauty rollout in 2004 – within two years of that launch, it was in trouble. Purpose had usurped product development. Here’s more from de Swaan Arons and the Institute for Real Growth’s new study.