When Australian Red Cross CIO Brett Wilson turned the spotlight onto the organisation’s many applications, he discovered 89 per cent were shadow IT, bought without the knowledge or control of the tech group. It turns out most were necessary, because despite decommissioning almost 30 apps, he has still 240 apps three years later, as many as he started with. But there’s a big difference. Data now flows freely and securely around a software ecosystem built upon a bedrock of Microsoft’s marketing automation, customer relationship management, enterprise resource planning and HR. That’s delivering improved stakeholder experiences, great transparency and governance, and more organisational efficiency.
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The questions CMOs wished they’d asked as junior marketers: ABC Audience Director Leisa Bacon, Digital Wellness MD Nicole McInnes and ex-Movember, Visa, Woolies marketer Chris Taylor
It’s a popular question that features in agony aunt columns across the world: What can your older and wiser self tell your younger self about what really matters, and what should you have done differently to get there faster that would have avoid all that angst? Mi3 asked three experienced, senior and former Australian marketing chiefs to see if they could save younger marketers from suffering the same pitfalls and fast-track success. We asked: What are the questions you wished you had asked when you were a junior marketer?
Greenhushing replaces purpose: Infosys’ global CMO on holding the ESG line, AI at the Australian Open and three foundational lessons
Purpose has been replaced by greenhushing as corporates and their marketing teams eye regulators with caution and an apparent turning of consumer-investor sentiment. But Infosys global CMO, Sumit Virmani, says purpose isn’t dead. Brands just have to actually deliver on the promise, though Virmani agrees clarity is needed if marketers are going to harness purpose as a strength, not a crutch. Meanwhile, he unpacks how AI innovation – marketing’s other whopper topic – can drive success and exactly how it’s doing so for both Infosys and the AO at this year’s grand slam.
Link Group CMO calls for stronger AI protocols in creative campaigns
The chief Marketing Officer of financial services organisation, Link Group, Wendy Mak, has called for stronger protocols around the use of generative Artificial Intelligence (AI) in creative campaigns.
Visa rallies behind four Australian athletes for Paris 2024 Olympics and Paralympic Games
Visa, the global payment technology sponsor of the Olympic and Paralympic Games, has announced four Australian athletes joining Team Visa for Paris 2024.
Beatgrid’s analysis of 500+ global campaigns reveals changing viewer patterns
Advertising effectiveness player, Beatgrid, has analysed data from over 500 global advertising campaigns, revealing insights into shifting viewership patterns as consumers move between Linear TV, Connected TV (BVOD + AVOD), and Online Video in search of the best content.
Australian Open 2024: record-breaking attendance, digital engagement and global reach
The Australian Open 2024 (AO) has shattered several records, including attendance and digital engagement, demonstrating the event’s growing global appeal.
Workplace culture shift: Australian workers seek balance and better pay, finds Ipsos report
A new Ipsos report titled ‘What Australia Thinks, Feels and Does at Work’ has shed light on the shifting priorities of Australian workers as we move into 2024.
Football Australia teams up with Milo to boost MiniRoos program
Football Australia has announced a partnership with Milo that sees the iconic drink brand return to football sponsorship as an official partner of MiniRoos, Australia’s official junior football program.
ABS: Black Friday sales impact sees Australian retail turnover drops 2.7% in December
Australian retail turnover fell by 2.7% in December 2023, according to the Australian Bureau of Statistics (ABS), a consequence of consumers bringing forward their dollars to spend in the increasingly popular Black Friday sales in November.