Google is the latest US corporation to dial back its diversity, equity and inclusion (DEI) policy, this week informing staff of the decision abandon diversity targets in its recruitment process.
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Consumers rate contextual ads over tracking-based alternatives, finds GumGum
New research from contextual advertising company GumGum has suggested that consumers have a preference for contextually relevant advertisements over traditional tracking-based alternatives.
Banked and NAB introduce Pay by Bank for Amazon Australia
Banked has partnered with National Australia Bank (NAB) to introduce Pay by Bank, known as PayTo, at the checkout on Amazon’s Australian online store. This collaboration aims to provide Amazon.com.au customers with a cardless payment option.
Rebel’s ‘Football is Everything’ campaign unites Australian codes
Rebel has unveiled a new campaign titled ‘Football is Everything’ in collaboration with creative agency The General Store. The initiative seeks to celebrate the diverse and personal meanings of football across various codes in Australia, including Aussie Rules, Rugby League, Rugby Union, and Soccer.
CMO Awards 2025 nominations now open: Leadership, business growth contribution key pillars
The first-ever CMO Awards, powered by Mi3, are now officially open for nominations. From demonstrating effective marketing strategy and business influence, to exhibitions of data-driven decision-making commercial impact and people leadership, this recognition program is all about showcasing the vital role marketing leaders play in delivering business growth.
Match & Wood secures Renault Group’s media account, replacing OMD
Match & Wood has been awarded the media planning and buying account for Renault Group following a competitive pitch process. The account transition from incumbent agency, OMD is scheduled for April.
Auto market facing ‘the biggest catalyst for change this industry has seen … not everyone will still be there’: Marketers change tack, tactics, brand strategy
After a record sales year, Australia’s automotive sector is braced for change, with some brands potentially exiting as competitive pressure sharpens and regulatory changes force product and pricing shifts. BYD marketing boss Kate Hornstein, Kia marketing GM Dean Norbiato and BMW counterpart Alex McLean unpack what’s coming down the track. Meanwhile fresh analysis from Adgile shows share of voice winners and losers from TV-streaming mix switches.
Woolworths loses market share, grocery dollars in Victoria thanks to industrial action
Woolworths has experienced a significant decline in market share in Victoria, with a 6.6% drop recorded for December 2024 compared to the same period in 2023, as a result of industrial action by the supermarket giant’s industrial action
Sanitarium’s Weet-Bix campaign reignites nostalgia with Mary Fowler
Sanitarium Health Food Company has unveiled a new advertising campaign for its Weet-Bix brand, collaborating with agency 303 MullenLowe.
ACCC sweep uncovers potential misleading practices in retail websites
The Australian Competition and Consumer Commission (ACCC) has conducted a comprehensive sweep of over 2,000 Australian retail websites. This initiative focused on examining the return policies and terms and conditions employed by these online businesses.