Wheelchair Rugby Australia has come a long way since it split away from a multi-sport governance system five years ago, and CEO Chris Nay counts a commercial broadcast partnership with Foxtel Group as the key lever in that trajectory. Foxtel Media’s Mark Frain and Martin Medcraf have pulled strings behind the scenes to put Nay and his team in front of big name clients, with the countdown on to WRA’s biggest milestone yet – a major international competition hosted in Adelaide next year. With the sport’s high costs and difficult logistics to contend with, securing a full slate of sponsors on board will be critical to fuelling future growth. Which is why Foxtel is spreading the play, and per Medcraf, the opportunities for brands to score some big wins are plentiful.
Author: admin
With ‘fair and reasonable’ privacy regime incoming, only 15 ASX100 firms have consent management platforms in place – maybe for good reason
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Temu takes 20% share in Australia’s retail market share, outpacing eBay: Fonto
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PepsiCo joins Shift 20 Initiative, commits to boosting disability inclusion in Australian marketing
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Analytic Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
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Analytics Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
Analytics Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
Perth Festival unveils new branding and summer campaign via Hypnosis
Perth Festival, Western Australia’s premier arts festival, has refreshed its brand and launched a new brand and summer campaign via Hypnosis.
CommBank data predicts holiday sales boost for small businesses
New data from CommBank suggests a promising holiday season for small businesses, with an expected sales boost off the back of a bumper Black Friday and Cyber Monday promotional period as well as rush by consumers to engage in fun experiences including cinema, books, amusement parks and novelties.
Temu’s internet ad breaches Australian advertising guidelines
Ad Standards, the Australian advertising watchdog, has found an internet ad by Temu in violation of the country’s advertising guidelines. The contentious ad features an image of a woman in a g-string bikini, accompanied by the text, ‘Yellow bikini girl hot butt metal tin sign’.